Manager, Co-Brand Loyalty Marketing

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Strategize with and lead a team to launch multi-channel marketing campaigns to increase cardmember engagement and stimulate cardmember spend
• Partner closely with American Express and work closely with external agencies and internal cross-functional partners in executing acquisition marketing strategies across paid and owned channels that drive business KPI's.

How you will collaborate with others:

• Work with cross-functional teams to deliver best-in-class marketing campaigns.
• Remove roadblocks for your team to ensure campaign launches.
• Work closely with our partners at American Express to bring Loyalty campaigns to life.

What deliverables you will take ownership of:

• Loyalty marketing campaigns including campaigns for cardmembers to upgrade to a higher fee card, add an authorized user, refer-a-friend to the card.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Five (5) years of experience in marketing
• Experience with co-brand credit card or loyalty marketing for a large brand
• Experience leading teams, either directly or indirectly
• Two (2) years working with cross-functional teams
• Experience in hospitality, CPG, retail, financial services, or technology
• Experience leading complex initiatives across multiple partner groups
• Hybrid work schedule in Addison, TX or McLean, VA (3 days per week in office)

It would be useful if you have:

• BA/BS Bachelor's degree
• Proven success in creating and optimizing marketing campaigns grounded in data and insights that have driven performance lift
• Strong creative eye & customer-centric lens, with experience directing agency partners to the desired state
• Development of omni-channel campaign strategies with complex user experiences
• Experience working within a highly regulated industry

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.