Manager, Co-Brand Loyalty Marketing
***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***
This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Co-Brand Loyalty Marketing, you will work to increase customer engagement and spend with our portfolio of co-branded credit cards through multi-channel marketing campaigns. On the Co-Brand marketing team reporting to the Director, you'll be responsible for leading cardmember engagement strategy while partnering closely with American Express to ensure cohesive and high-impact marketing tactics.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- Strategize with and lead a team to launch multi-channel marketing campaigns to increase cardmember engagement and stimulate cardmember spend
- Partner closely with American Express and work closely with external agencies and internal cross-functional partners in executing acquisition marketing strategies across paid and owned channels that drive business KPI's.
How you will collaborate with others:
- Work with cross-functional teams to deliver best-in-class marketing campaigns.
- Remove roadblocks for your team to ensure campaign launches.
- Work closely with our partners at American Express to bring Loyalty campaigns to life.
What deliverables you will take ownership of:
- Loyalty marketing campaigns including campaigns for cardmembers to upgrade to a higher fee card, add an authorized user, refer-a-friend to the card.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Five (5) years of experience in marketing
- Experience with co-brand credit card or loyalty marketing for a large brand
- Experience leading teams, either directly or indirectly
- Two (2) years working with cross-functional teams
- Experience in hospitality, CPG, retail, financial services, or technology
- Experience leading complex initiatives across multiple partner groups
- Hybrid work schedule in Addison, TX or McLean, VA (3 days per week in office)
It would be useful if you have:
- BA/BS Bachelor's degree
- Proven success in creating and optimizing marketing campaigns grounded in data and insights that have driven performance lift
- Strong creative eye & customer-centric lens, with experience directing agency partners to the desired state
- Development of omni-channel campaign strategies with complex user experiences
- Experience working within a highly regulated industry
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
