Senior Manager, Co-Brand Marketing - Canada and CALA

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Develop, align and execute annual partnership marketing strategies and media plans
• Oversee all card acquisition channels to ensure optimal performance and address any issues/defects that arise
• Enable new customer acquisition channels such as telemarketing and on-property sales
• Define audience segments for acquisition, activation and retention campaigns
• Negotiate elevated offers for both broadscale and targeted acquisition and engagement campaigns that deliver strong ROI
• Lead the creative development for campaigns across the entire customer lifecycle, including development of creative briefs, gaining alignment across key business partners, and ensuring all deliverables are on-brand
• Drive innovation and continuous improvement in acquisition and engagement communications through rigorous testing, optimization, and adoption of industry best practices
• Stay apprised of critical metrics, competitive landscape, and performance pacing to evaluate areas of risk against our yearly business goals and find opportunities for performance optimization
• Further deepen our partnerships by working on additional campaigns beyond co-brand to increase Hilton brand awareness, consideration and engagement

How you will collaborate with others:

• Partner with our card issuer, network, channel owners, regional marketing, loyalty and media teams to achieve shared goals of increasing Hilton's brand awareness, driving card acquisition and maximizing engagement via spend and stays
• Report on campaign performance in partnership with our card issuer and Data Analytics
• Work with Finance and Accounting Teams to manage our marketing budget and ensure payments to suppliers

What deliverables you will take ownership of:

• Ensure our marketing strategies meet the desired commercial objectives
• Establish strong relationships with partners to drive positive outcomes for all parties

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Seven (7) years of experience working in partnerships and marketing at a global organization
• Management of customer acquisition and engagement channels (digital, email, face-to-face, telemarketing, social/media etc)
• Fluent English (and Spanish preferred)
• You will travel 10-15%

It would be useful if you have:

• BA/BS Bachelor's Degree or MA/MS Master's Degree
• An understanding of credit card retailing best practices

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.