Senior Manager, Media Strategy & Planning
***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***
This is your chance to be part of a world-class Marketing team at a top global hospitality company! As Senior Manager, Media Strategy & Planning, you will support the Marketing team in driving preference for the Hilton portfolio of brands, increasing customer loyalty, and supporting revenue and commercial goals through an optimized multi-channel media strategy. Reporting to the Director of Media Strategy & Planning, you will lead media strategy for key campaigns, manage our agency of record on planning and execution, and create executive-level storytelling around campaign impact.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- You will develop and handle campaign media strategy and foster innovation with new thinking in partnership with Media agency of record and internal partners.
- You will test emerging media tactics and iterate based on learnings.
- You will merchandise campaign plans and results to team leaders, demonstrating an understanding of the role media plays within a marketing narrative across the purchase journey.
How you will collaborate with others:
- You will work cross-functionally and cross-regionally with partners to achieve common goals, share takeaways and standard methodologies, and pull projects forward.
- You will collaborate with team members across Content, Partnerships, Social, and Public Relations teams
- You will manage the relationship with the media agency of record
- You will represent Hilton through sales rep community relationships.
- You will be a leader within the broader team and a mentor to team members.
- You will manage one (1) direct report.
What projects you will take ownership of:
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Manage holistic, multi-channel media planning and strategy for the Hilton portfolio
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Seven (7) years of work experience. Preferably with an advertising or media agency, corporate media role, or in a similar working environment
- Experience working across all media channels including TV, Video, Audio, Social, Digital, Outdoor, Print, and other non-traditional media
- Experience leading and delegating to others (agency partners, direct reports, mentoring)
- 25% travel
- Hybrid work schedule from McLean, VA or Addison, TX office (3 days per week)
It would be useful if you have:
- Understanding of the programmatic digital landscape, advanced TV tactics, and how to use audience/data targeting tactics
- Understanding of the social media landscape
- Project management experience, managing several projects across critical yet often fluctuating deadlines
- Active interest in professional development activities to stay current on industry knowledge
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
