Director, Americas Marketing Strategy
***This role is based at one corporate office in McLean, VA***
This is your chance to be part of an in-house Commercial Services team! As a Director of Americas Marketing Regional Strategy you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Americas Marketing Regional Strategy team reporting to Senior Director, Americas Marketing Regional Strategy, you will work on projects marketing the company’s portfolio of hotels in the Americas. You will focus on Commercial Priority segments to grow both consideration and overall Market Share in emerging areas including, but not limited to, Luxury, Lifestyle, and New Brands. You will work with the Global Brand Marketing teams and the Content, Media, and Partnerships teams based in Mclean, VA to develop programs and content to build preference and distinction for Hilton’s properties in these segments.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:·
- You will lead a team of regional marketing experts to deliver marketing programs to understand business dynamics and drive commercial performance for these segments.
- You will brief and manage the creation of high-impact mid and lower-funnel marketing programs and creative to drive both consideration and market share for corresponding brands and hotels in the region.
- You will be accountable for performance outcomes, including helping to identify and solve gaps with consistent analysis, measurement, and evaluation of key initiatives and opportunities.
How you will collaborate with others:
- You will deliver and champion marketing strategies through insight-driven storytelling of performance garnering support from key stakeholders.
- You will translate and prioritize regional objectives into actionable integrated marketing plans to be aligned and executed across a matrixed marketing organization.
- You will partner with a team of cross-functional marketing experts to direct, optimize, and manage marketing plans.
- You will serve as a trusted thought and accountability partner to key commercial and brand stakeholders.
What projects you will take ownership of:
- You will develop a regional presence that aligns and localizes brand and category-specific goals as outlined by Global Brand and Americas Commercial partners.
- You will be an expert in priority segments, markets and consumers needs and define clear objectives and opportunities for growth.
- You will manage annual strategic marketing plans for priority markets and segments in coordination with the Global Brand and Americas Commercial teams.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Ten (10) years of work experience in consumer-centric commercial marketing roles– within global, consumer brand company(ies).
- Five (5) years of experience leading people and cross-functional teams, ideally with experience managing remote teams.
- Previous experience working with both marketing and commercial stakeholders to deliver a balance of brand and commercial needs.
- Travel 25%
It would be useful if you have:
- Master's degree in business administration (MBA)
- Previous leadership experience in a global hospitality company or similar segment
- Previous leadership at a franchising company
- Previous leadership experience in a matrixed organization
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.