Senior Manager, MarTech Program Management
***This role is based at one of our corporate offices in McLean, VA or Dallas, TX***
Exceptional Hospitality Starts with You
This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As Sr. Manager, MarTech Program Management, you will support customer acquisition and retention through multi‑channel marketing initiatives and loyalty engagement. Reporting to the Director of MarTech Product, you will lead projects that deliver new marketing technology capabilities across Hilton's ecosystem.
What you'll do during a typical day:
- Guide end‑to‑end delivery of MarTech programs—from intake and planning through execution, launch, and optimization.
- Manage multiple, concurrent initiatives that deliver scalable capabilities across the MarTech stack and Hilton's broader technology ecosystem to support Marketing – and broader Commercial- outcomes.
- Build program plans, timelines, dependencies, and risk mitigation strategies to ensure high‑quality delivery.
- Identify obstacles and risks, making clear decisions, and escalating when needed to keep work moving forward.
- Apply program management practices, governance, and operating rhythms to improve delivery effectiveness and transparency.
How you'll collaborate with others:
- Partner with business and technology teams to align priorities, clarify requirements, and guide shared ownership through trusted program leadership and facilitation.
- Support intake, prioritization, and sequencing of MarTech initiatives alongside marketing, product, and technology leaders.
- Keep partners informed through regular status updates, and executive‑ready summaries.
Projects you'll take ownership of:
- Programs that directly enable Hilton's marketing and commercial engines through personalization and first party data.
- Defined program scopes, roadmaps, milestones, outcomes, and success metrics aligned to marketing strategy and business objectives.
- Delivery of MarTech capabilities that are scalable, measurable, and aligned to long‑term enterprise and MarTech roadmaps.
- Executive‑level program reporting, insights, trade‑offs, and recommendations that support informed decision‑making.
What It Takes to Make the Stay
You have these minimum qualifications:
- Seven plus (7+) years of experience in program or project management in digital, marketing technology, scrum/Agile or enterprise technology delivery.
- Experience leading complex, cross‑functional programs in a matrixed organization, with ownership of end‑to‑end delivery across multiple concurrent initiatives.
- Experience partnering with Marketing and Digital/Technology teams to deliver business‑driven outcomes.
- Executive reporting skills, including data synthesis, briefing creation, and communication of complex program information to senior leadership.
It would be useful if you have:
- Experience with delivery and implementation of MarTech platforms, including CDP, CRM, campaign management, personalization, data enablement, and system integrations.
- PMP, Agile or comparable certification supporting enterprise-scale program delivery.
- BA/BS Bachelor's Degree.
- Experience with process and operating model optimization.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.
As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.