Senior Manager, Enterprise & Brand Marketing - Asia Pacific
The Senior Manager, Enterprise & Brand Marketing – Asia Pacific (APAC) will be responsible for the creation and development of fully integrated marketing campaigns across the region for our Hilton Masterbrand (Enterprise) and the substantial network of Brands in our global portfolio. Reporting to the Director, Enterprise, Brand & Partnership Marketing – APAC, you will be working closely with the broader Marketing and Loyalty team, to enhance our media informed creative storytelling and consistently build our brand across this diverse and high growth region.
You are a visionary storyteller with a passion for creative campaigns, a strong copywriting expertise, a cutting-edge digital expert, and an innate curiosity to constantly seek new trends and insights that can be transformed into powerful ideas. While you possess a creative and insights-driven mindset, you are also a detail-focused project manager at heart, committed to delivering results. You are a self-starter with great integrity, enthusiasm, and a desire to work in a fast-paced environment where you jump in to find solutions with the team no matter how big or small the opportunity or challenge.
Are you ready to join the team responsible for shaping the strategy for this iconic and award-winning global brand and spearheading its growth in what is certainly the most dynamic and exciting region in the world?
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
- Conceptualize and develop best-in-class, imaginative, and distinctive integrated marketing campaigns that will build brand equity and drive cultural relevance for Hilton with seamless activation across multiple touchpoints, including content, digital and social, media, and influencer programs
- Lead creative storytelling and copywriting: craft compelling, digital-first narratives and innovative creative ideas that inspire and engage target audiences, showcasing Hilton’s unique value proposition
- Identify and activate the right channels (paid and earned media, talent, social influencers, partnerships and many more)
- Enable the delivery of meaningful brand messaging to target audiences, led by consumer insights into all marketing initiatives while maintaining the integrity of our brand
- Lead custodian of our brand across the region, educating and guiding internal Team Members and agency partners to ensure guidelines are proactively followed and implemented
- Collaborate with internal and external partners regionally and globally to create integrated plans, manage multiple stakeholders and activation in various channels
- Manage plans from briefing, ideas and concepts through to implementation, engaging key cross-functional teams along the way
- Manage to track and succinctly report in a consumer-friendly way on the results of all go to market plans and campaigns
WHY YOU’LL BE A GREAT FIT
A Senior Manager, Enterprise & Brand Marketing - APAC serving Hilton Brands is always working on behalf of our guests and working closely with other Hilton Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
- Passion for creative storytelling and content with experience in creating relevant and distinctive end-to-end campaigns and customer experiences
- Creative executor, digital marketing expert and diligent program manager – be able not only to have a clear creative vision but also to efficiently and effectively program manage across multiple concurrent initiatives
- Detail-orientated with an organized and thoughtful approach to managing and implementing brand guidelines and approvals
- Data-driven approach to reviewing opportunities and results with a mindset of continuous improvement and impact
- Keen ability to extract consumer and industry insights and actions from data and guide teams on how to proceed to optimize results
- Highly effective and succinct communicator (verbal and written) who will work and collaborate to develop deeply consultative relationships across the organization
- Ability to prioritize, structure, and manage complex cross-functional projects with multiple stakeholders
- Strong ability to collaborate while persuasively selling-in ideas that are not always immediately intuitive
- Able to thrive in a fast-paced, diverse environment across multiple regional markets
You have these minimum qualifications:
- BA / BS in Marketing / Communications or a related field
- 7 – 10 years’ experience in marketing and the creative industry, with proven leadership experience in managing external partner and agency relationships, in particular creative agencies and production houses
- Experience in leading marketing strategies for the APAC region
- Experience with brand management, implementing guidelines and leading approvals
- Excellent communication skills with the ability to clearly and concisely express complex ideas, results, and areas of opportunities for internal and external stakeholders (both verbally and written)
- Around 20% of travel required
It would be useful if you have:
- Experience working in a regional team as part of a global organization and collaborating across multiple geographies
- Passion for the travel and hospitality industry
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!