Senior Director, Marketing Strategy, All-Inclusive & Resorts

***This role is based at one of our corporate offices in Miami, FL, McLean, VA or Remote***

Exceptional Hospitality Starts with You

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions!

As a Senior Director of All Inclusive & Resorts Marketing Strategy you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's experience to achieve profitable growth. As the leader of the All Inclusive & Resorts Marketing Strategy team, reporting to the Global Head and Vice President, All Inclusive and Resorts, you will work on projects marketing our global All Inclusive & Resorts portfolio of hotels globally. You will focus on Commercial Priority segments to grow both consideration and overall Market Share in the All Inclusive & Resort Category. You will work with the Global Brand Marketing teams and the Content, Media, and Partnerships teams globally to develop programs and content to build preference and distinction for Hilton's properties in these segments. In close partnership with the Director of Brand Management, you will oversee the delivery of the All Inclusive & Resorts collection branding, positioning, and differentiation. This involves translating brand direction into upper-funnel brand marketing and go-to-market strategy, and ensuring integrated activation and measurable outcomes.

What you'll do during a typical day:

• You will lead and partner with a team of marketing strategy experts to deliver marketing programs to understand business dynamics and drive commercial performance for these segments.
• You will brief and manage the creation of high-impact upper, mid and lower-funnel marketing programs and creative to drive both consideration and market share for corresponding brands and hotels across priority markets.
• You will be accountable for performance outcomes, including helping to identify and solve gaps with analysis, measurement, evaluation for key initiatives and opportunities.
• You will partner with Marketing Centers of Excellence & Regional Marketing teams to set direction for category marketing strategy and integrated plans in service of business results and brand preference.
• You will identify the core research, analytics, and metrics required to power customer insights, drive efficiency of marketing executions, and inform creative development.
• You will partner with Media Strategy & Planning and Social Media teams to plan and implement media and channel strategies, including measurement plans and learning agendas for priority campaigns.
• You will oversee the day-to-day management of the marketing budget and provide strategic direction in conjunction with the Global Head & VP, All Inclusive & Resorts, including forecasting, prioritization, and performance-informed allocation across initiatives.

How you'll collaborate with others:

• You will deliver and champion marketing strategies through insight-driven storytelling of performance garnering support from key stakeholders.
• You will translate and prioritize business objectives into actionable integrated marketing plans to be aligned and executed across a matrixed marketing organization.
• You will partner with a team of cross-functional marketing experts to direct, optimize, and manage marketing plans.
• You will serve as a trusted thought and accountability partner to key commercial and brand stakeholders.
• You will lead through a matrixed set of partners including PR/Communications, Social Media, B2B Marketing, Partnerships, Honors, Content, Media, and Cross-Channel Digital—ensuring clear briefs, coordinated planning, and consistent execution against category priorities.
• You will guide that hotels level market locally by crafting and maintaining centrally managed tools and resources aligned with established brand identity guidelines and category priorities plus wise choice of investments.
• You will cultivate and manage stakeholder alignment up, down, and across—including Owners, Brand/Category leaders, and Brand Performance Support—to drive on-time delivery and sustained results.

Projects you'll take ownership of:

• You will develop a global category presence that aligns and localizes brand and category-specific goals as outlined by Global Brand and Commercial partners.
• You will be an expert in priority segments, markets and consumers' needs and define clear objectives and opportunities or growth.
• You will manage annual strategic marketing plans for priority markets and segments in coordination with the Global Brand and Commercial teams.
• You will lead the development and delivery of go-to-market strategy for major category initiatives, including defining resorts/collection strategy and brand strategy direction, and ensuring integrated activation across paid, owned, earned, and partner channels.
• You will monitor brand and campaign performance metrics and deliver regular readouts that identify opportunities for optimization, supported by the hotel-level Marketing Analyst.
• You will establish the operating cadence for integrated campaign planning, execution, and performance review across stakeholders and channels.
• You will partner with the Content Manager to run the content go-to-market for the category, including briefing, planning, implementation, and distribution across channels.
• You will partner with B2B and Strategic Partnerships stakeholders (as applicable) to enable trade and partner marketing plans that extend reach and drive demand for the collection.