Senior Director, Hilton Masterbrand Strategy and Platform Marketing
***This role is based at our corporate office in McLean, VA***
Be the architect of the iconic hospitality brand that has defined The Stay.
Step into a high-impact leadership role where strategy meets storytelling, and global vision drives business growth. As Senior Director of Hilton Masterbrand Strategy and Platform Marketing, you'll shape the future of a powerhouse Hilton Masterbrand—leading portfolio strategy across 24+ brands, various customer segments and geographies.
What will I be doing?
Reporting to the VP, Enterprise Marketing Strategy, as Senior Director of Hilton Masterbrand Strategy & Platform Marketing, you'll be the visionary force behind a globally resonant powerhouse Hospitality brand. You'll craft and execute a unified brand strategy that drives relevance, differentiation, and loyalty across diverse markets tied to business outcomes. From shaping the brand's identity and narrative to guiding integrated campaigns and long-term equity building, you'll lead with purpose.
You will be Hilton's leader responsible for evolving, optimizing and championing our Hilton Masterbrand marketing platform (Hilton. For the Stay), leveraging Hilton's 25 brands, Hilton Honors, Digital Products and Partnerships to reinforce that a Hilton stay is superior in the evolving Hospitality marketplace.
You'll collaborate across functions, brands and markets to activate brand-led growth initiatives that move the needle. With an eye on market dynamics and consumer insights, you'll set the global vision while empowering regional teams to adapt strategy to local nuances.
This role demands a bold storyteller, a strategic operator, and a trusted advisor to senior leaders—from marketing and loyalty to finance, legal, and commercial services. You'll build momentum through data-driven influence and inspire a world-class team of marketers with your leadership, vision, and experience to turn strategy into impact.
Your responsibilities will also include:
You will lead the long-term & annual marketing strategy for Hilton Masterbrand and be held accountable for the platform's performance. You and your team will develop and steward global brand positioning, define target customer segments, develop portfolio strategy, align on key RTBs and primary stay occasions, lead GTM campaign architecture & briefs and develop measurement approach. You and your team will partner with the Global Marketing Centers of Excellence to lead the creation of high-impact marketing initiatives to drive revenue, grow market share, build brand loyalty, and drive brand health.
How you will collaborate with others:
- Marketing COEs: Media, Social Media, Partnerships, Channels, MarTech, Hilton Honors, Analytics, Planning & Performance
- Brand Marketing Leaders
- Regional Marketing Leaders: Americas, APAC, EMEA
- Supporting Functions: Legal, Finance, Technology
What initiatives you will take ownership of:
- Hilton Masterbrand Strategy & Positioning: Define and drive a bold global marketing strategy aligned with business goals and market dynamics
- Evolution of 'For The Stay' Platform: Optimize industry-leading marketing platform for distinction, relevance and breakthrough
- Disruptive GTM Campaigns: Lead go-to-market strategy across customer segments & strategic priorities, setting the tone for how we show up and win
- Insights & Performance: Set KPIs, analyze market trends, and leverage customer insights to fuel growth and optimize ROI
- Cross-Functional Influence: Partner with commercial, regional, finance, and ops teams to activate strategy and manage budgets
- Marketing Governance: Be the single point of truth for Hilton Masterbrand strategy—ensuring consistency, quality, and alignment across all touchpoints
- Leadership & Culture: Inspire and grow a global team. Champion innovation and foster collaboration
What are we looking for?
Success will demonstrate itself through the following attributes and skills:
- Strategic, enterprise-minded – Builds multi-year roadmaps and anticipates market shifts with enterprise-wide impact
- Influential & Collaborative Leader – Aligns stakeholders, navigates trade-offs, and adapts influence style to drive commitment
- Focused & Accountable Leader – Sets clear direction, creates urgency, and delivers measurable outcomes through KPIs
- Executes in ambiguity – Brings structure to complexity, plans contingencies, and removes obstacles to maintain quality and pace
- High judgment & integrity – Leads with credibility, challenges the status quo, and drives innovation
- Talent builder & communicator – Attracts strong talent and communicates with impact
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
- Ten plus (10+) years in consumer brand marketing – primarily within large, global consumer brand organizations, consulting organizations or agencies working on blue-chip brands (strategy roles)
- Expertise in developing & implementing marketing strategy; identifying growth opportunities, mining insights, articulating strategy, writing pointed and compelling briefs, brand positioning, portfolio strategy, measurement criterion, marketing research
- Experience leading agency councils to deliver industry-disrupting outcomes and tangible business results
- Deep understanding of customer-centric, modern marketing (multichannel media, content, social, CRM, etc.)
- Experience managing diverse brand portfolio across various consumer segments
- Willing to travel up to twenty-five percent (25%)
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- Master's Degree in Business Administration (MBA) or consulting experience is preferred
What is it like working for Hilton?
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
