Senior Manager, Global Intelligent Content & Performance
***This role is based at our corporate office in McLean, VA***
This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Manager, Intelligent Content & Performance, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Editorial & Storytelling Strategy team, you will work on projects including AI-assisted publishing workflows, content optimization, discoverability strategy, structured data initiatives, and content architecture for performance development across owned and operated channels.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- Lead the optimization and governance of Hilton's audience-led and storytelling content including taxonomy, metadata structure, content supply chain process/workflows, and structured data implementation.
- Establish and drive the evolution and sophistication of AI-assisted (and eventually agentic) publishing workflows with human oversight to improve efficiency, scalability, and quality control.
- Partner with SEO, analytics, product, and data science teams to strength discoverability across search engines, AI search experiences, and emerging LLM-environments.
- Establish, manage, translate, and share performance insights for a continuous improvement approach to content supply chain workflows, content reuse, time-to-publish, and increase content effectiveness and business impact.
How you will collaborate with others:
- Partner closely with the Senior Manager, Content Strategy & Experience to align execution with editorial priorities and customer journey objectives.
- Work cross-functionally with Product, Technology, Data Science, SEO, Content Orchestration, and Performance Marketing teams to define and implement scalable content infrastructure enhancements.
- Support executive reporting on performance insights, automation impact metrics, and revenue-aligned narratives.
What projects you will take ownership of:
- Intelligent content/AI-enabled content supply chain framework.
- Discoverability and performance enhancements focusing on increasing organic visibility and measurable contribution to direct bookings and engagement goals.
- Partner with technology teams, translating business needs and strategy to technology development and road mapping.
- Translate performance data from across the content supply chain into operational and strategic improvements.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Seven (7) years of experience in digital content operations, content marketing optimization, marketing technology/innovation, or content performance strategy execution.
- Two (2) years of experience designing and implementing automated content publishing workflows, using generative AI and agentic tools (Adobe AEM, WRITER, Jasper, Perplexity, or Copy.ai).
- Experience with content and asset management systems.
- Experience with editorial analytics tools, cross-platform and channel analytics, and other performance measurement technology (Adobe, Chartbeat).
- Hybrid schedule from McLean, VA (in office at least 3 days per week)
It would be useful if you have:
- Familiarity with AI and agentic systems or emerging LLM-driven content ecosystems.
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.