Senior Analyst, Web Content Strategy

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Analyze digital performance metrics, providing regular reporting on engagement and conversion, and recommending website optimizations based on insights.
• Oversee digital tagging and tracking processes to ensure comprehensive performance measurement.
• Support personalization efforts by managing targeted content and scaling digital experiences.
• Collaborate with Digital Product and Content teams to address brand functionality needs and develop innovative solutions.
• Stay updated on digital trends, recommending new technologies to elevate Hilton’s digital presence.

How you will collaborate with others:

• Collaborate with Enterprise, Brand, and Regional Marketing to ensure cohesive multi-channel integration that enhances the user journey and drives conversions.

What projects you will take ownership of: 

• Lead the creation of content landing pages, advocating for intuitive user experiences and aligning cross-functional teams.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years of experience in Digital Marketing, Content Strategy, or Web Merchandising.
• Two (2) years of experience executing content strategies on the web.
• Familiarity in web analytics, reporting, and dashboard creation (Adobe Analytics or similar).
• Knowledge of digital marketing, e-commerce, and travel industry trends.
• Experience using data and analytics to understand consumer behavior and engagement.
• Experience managing complex marketing campaigns
• Hybrid work schedule from McLean, VA or Addison, TX (3 days/ week in office)

It would be useful if you have:

• BA/BS degree in Marketing, Digital Marketing, or related field.
• Proficiency in Adobe Analytics and experience with dashboard creation.
• Experience with user stories and digital journey mapping.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.