Marketing Executive

A.     OVERVIEW OF COMPANY

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of 12 world-class global brands comprises more than 4,250 managed, franchised, owned and leased hotels and timeshare properties, with more than 700,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning guest-loyalty program, Hilton HHonors.

The PR and marketing functions within Hilton Worldwide play a vital role in ensuring the company remains one of the most recognized and reputable brands in the industry. Adhering to company strategies, the PR and marketing team collaboratively works with a number of on-property disciplines as well as several central functions such as Brand and Operations, Strategic Partnerships, Loyalty Marketing, Food and Beverage, Legal, Sales, and Corporate Communications as part of the wider Commercial Services Function.

B.     JOB SUMMARY

With the hotel’s strong brand presence and reputation in the global market, this position plays an important role in assisting the Line Manager in achieving key objectives in line with the annual PR and marketing plan, current initiatives and relevant activities relating directly to the hotel. The PR and marketing team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.

C.    DUTIES, RESPONSIBILITIES AND EXPECTED CONTRIBUTIONS

Business Function

• Coordinate and assist with delivering all agreed hotel PR and marketing strategies and monitor on-going PR and marketing campaigns performance and reporting as directed by the Line Manager

• Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotel’s media library to include video, film and press coverage archives

• Promote the hotel’s marketing activities to the media covering all food and beverage, rooms and event promotions

• Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material

• Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections

• Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits

• Organize and manage familiarization trips for media professionals and entertain local media where appropriate

• Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed

• Monitor and support Line Manager on all social media activity for the hotel whilst supporting departmental initiatives

• Be a brand champion for the hotel ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines

• Support and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes

• Execute and implement appropriate use of PR and marketing content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy

• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

• Support the Line Manager in executing effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs

• Develop monthly/quarterly reports on activities highlighting results and next steps

• Develop, maintain and grow hotel databases to promote all hotel disciplines including targeted HHonors campaigns

• Be mindful and attentive of local news or stories affecting hotel business and inform line management swiftly and effectively on information which could impact the reputation of the hotel.

• Actively respond to requests for information about hotel

• Assist in developing reports on specific PR and marketing initiatives and promotions

• Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current

• Execute and report on competitive analysis on hotel, foodandbeverageandeCommercemarketingactivitiesandmaximisecompatibility with public relations efforts

• Ensure hotel has appropriate PR and marketing archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing and PR

• Support and assist management in PR and marketing projects including resources with budget implications

• Support all communications connected with hotel crisis and issues set out by the Line Manager

• Achieve agreed performance goals and objectives of role set out by Line Manager and complete any reasonable task given from the Line Manager in a responsible and productive manner