Marketing & Communications Manager
A. OVERVIEW OF COMPANY
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!
The marketing function within Hilton Worldwide plays a vital part in ensuring the company remains one of the most recognized names in the industry. Adhering to company strategies, the hotel marketing team collaboratively works with a number of on-property disciplines as well as several central marketing functions such as Brand Marketing, Marketing Operations, Strategic Partnerships and Loyalty Marketing, and Regional Marketing as part of the Commercial Services Function.
B. JOB SUMMARY
With the hotel having a strong brand presence and reputation in the global market, this management position will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the hotel. The role will be responsible for leading the hotel’s marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.
C. DUTIES, RESPONSIBILITIES AND EXPECTED CONTRIBUTIONS
Business Function
• Develop, proactively manage and implement the annual hotel marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
• Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the Commercial Focus process
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the hotel in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third-party distribution
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Ensure sales and F&B teams receive adequate marketing support, and collateral requirements are met
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Develop and manage all social media activity for the hotel and support departmental initiatives
• Recognize and execute opportunities for the loyalty program HHonors as well as other incentive programs on hotel level, and manage all hotel level CRM and database requirements
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues
Managing Execution
• Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
• Manage execution of marketing projects in line with resources and budget objectives
• Be the marketing representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
• Ensure full brand compliance across all marketing initiatives on hotel level
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
• Conduct regular hotel marketing audits to meet Centre of Excellence audit requirements
• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and tradeshows
• Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization
• Respond quickly and efficiently to all internal and external requests
• Understand and champion Hilton Worldwide core values
Developing Talent
• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key
Building Relationships
• Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
• Develop and maintain good working relationships with various levels of Hilton Worldwide personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing
• Excel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions
A. OVERVIEW OF COMPANY
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!
The marketing function within Hilton Worldwide plays a vital part in ensuring the company remains one of the most recognized names in the industry. Adhering to company strategies, the hotel marketing team collaboratively works with a number of on-property disciplines as well as several central marketing functions such as Brand Marketing, Marketing Operations, Strategic Partnerships and Loyalty Marketing, and Regional Marketing as part of the Commercial Services Function.
B. JOB SUMMARY
With the hotel having a strong brand presence and reputation in the global market, this management position will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the hotel. The role will be responsible for leading the hotel’s marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.
C. DUTIES, RESPONSIBILITIES AND EXPECTED CONTRIBUTIONS
Business Function
• Develop, proactively manage and implement the annual hotel marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
• Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the Commercial Focus process
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the hotel in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third-party distribution
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Ensure sales and F&B teams receive adequate marketing support, and collateral requirements are met
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Develop and manage all social media activity for the hotel and support departmental initiatives
• Recognize and execute opportunities for the loyalty program HHonors as well as other incentive programs on hotel level, and manage all hotel level CRM and database requirements
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues
Managing Execution
• Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
• Manage execution of marketing projects in line with resources and budget objectives
• Be the marketing representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
• Ensure full brand compliance across all marketing initiatives on hotel level
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
• Conduct regular hotel marketing audits to meet Centre of Excellence audit requirements
• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and tradeshows
• Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization
• Respond quickly and efficiently to all internal and external requests
• Understand and champion Hilton Worldwide core values
Developing Talent
• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key
Building Relationships
• Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
• Develop and maintain good working relationships with various levels of Hilton Worldwide personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing
• Excel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions