Interim Senior Manager, Social Media
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
What are we looking for?
Hilton is looking for a social media expert, proficient in both written and verbal Arabic, to join their team as Snr Social Media Manager. Based in Dubai, the successful candidate will work in conjunction with the EMEA Centre of Excellence team based in the UK as well as the MEA Marketing Team, supporting in the delivery and expansion of the Arabic Social Media Strategy, ensuring it meets Arabic speaking consumers and market needs, as well as delivering back to Hilton’s business objectives.
Social Media Strategy
• Lead the execution of the social media strategy ensuring tactics deployed ensuring that insight from knowing the market, knowing the audience and bringing our brand to life pull through every post.
• Ensuring brand identity is upheld across all social media communications.
• Ensuring that monthly content plans ladder back to brand and destination objectives.
• Manage creative and community management agencies, ensuring value for money and SLAs are met.
• Bring forward consumer insight to feed into content planning.
• Build relationships with key platforms e.g. Meta, TikTok, Snapchat to bring innovation through aligned to social media strategy and business objectives
• Develop and own annual social media content strategy, ensuring alignment with key regional brand campaigns and cultural moments and support Social Media Manager to deliver.
Social Media Management
• Brief and manage agencies and in-house social content creator to develop and deliver engaging culturally relevant social media content.
• Lead content planning with the support of our in-house social content creator.
• Manage channels to ensure content is delivered to schedule
• Ensure community management agency and customer service respond to customers across both paid and organic social aligned to SLAs and brand guidelines
Social Media Analysis and Reporting
• Deliver meaningful measurement reports showing the progression of social and the impact as we roll out this channel across the market
• Own and develop test and learn roadmap with clear hypotheses and reporting cadence
• Define tools for benchmarking and reporting
• Ensure reporting is delivered on time with actionable insights
• Creators and Influencer Management
• Develop creators briefs with agency partners to expand brand’s reach. Ensure all partnerships align with brand values and social media strategy.
• Work closely with the brand team to ensure all content aligns with overall marketing objectives, brand voice, and target audience.
What are we looking for?
• Knowledge of the Arabic market (GCC focused) is desirable
• Experience as a social media manager (minimum of 5 years’ experience in a managerial B2C marketing role)
• Experience managing stakeholders expectations
• Excellent understanding of Meta, YouTube, TikTok and Snapchat
• Experience working across influencer campaigns
• Success in building social media channels in the past
• Experience in creating social media strategies across all platforms
• Previous team management experience
• Ability to Manage agencies to deliver creative content
• Proven track record of great content creation and user engagement across platforms, primarily Meta. TikTok and Snapchat are desirable.
• Hands on experience in content management, localisation, and creation.
• Copywriting skills.
• Ability to Manage agencies to deliver creative content.
• Keeping on top of trends and what’s out there; fresh ideas and outlook.
• Excellent communication skills.
• An organised and creative individual that is hungry to make a difference!
• Knowledge of the Arabic market (GCC focused) is desirable
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!