Senior Manager, Enterprise Marketing Strategy
***This role is based at our corporate office in McLean, VA***
This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Manager, Enterprise Marketing Strategy, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Global Brand Marketing Strategy Team reporting to Senior Director of Enterprise Marketing Strategy, you will lead marketing strategy at an Enterprise level for a variety of programs that span across brands including Food & Beverage, Wellness as well as new brand partnerships like Experiences & Adventures. You will also contribute to the success of the team by defining and supporting the development of marketing strategies and activities that move brand health and commercial performance for Hilton.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- Help build a new way to define and communicate our cross-brand experiences and lead projects that achieve brand marketing objectives.
- Support the development of marketing strategies and plans, both long-term and short-term, to help achieve Brand commercial goals through brand differentiation and relevance.
- Lead execution and help identify new opportunities to grow awareness, attract and retain specific target customer groups.
- Synthesize insights and data to create recommendations with inspiring visuals and information that is relevant for each audience.
- Monitor success and opportunities for improvement in a test-and-learn environment to improve return on investment.
- Promote Hilton’s sustainability and DE&I goals in everything you do!
How you will collaborate with others:
- Participate in category- and department-wide initiatives and represent the enterprise in task forces and interdepartmental efforts.
- Collaborate with partners at all levels across the enterprise, with a focus on Global Brand Heads, Regional Marketing Teams, Insights Teams, and teams within the Marketing and Loyalty organization.
What projects you will take ownership of:
- Identifying core research and metrics to inform consumer trends, support brand strategy, and promote efficiency of marketing output.
- Partner with internal marketing and creative teams to ensure an on-strategy execution of high-impact brand marketing, including crafting clear briefs and contributing to creative reviews.
- Develop and analyze marketing performance dashboards.
- Oversee brand positioning in brand communications and marketing projects to ensure brand accuracy and consistency.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Seven (7) years of work experience in marketing, advertising, brand management, or related field
- Two (2) years of experience managing agency partners or integrated marketing teams, crafting distinctive consumer campaigns in paid, earned, and owned channels
- Experience identifying actionable insights and managing marketing performance
- Experience communicating complex ideas to make recommendations and summarize results and areas of opportunity (both verbally and written)
- Ability to travel as needed, up to 20%, domestically and internationally
- Ability to work from the McLean, VA office
It would be useful if you have:
- BA/BS Bachelor's Degree in Marketing, Communications, or Business
- Experience in B2C Marketing strategy in the hospitality, QSR, tech, or consumer goods industry
- Knowledge of franchise organizations and experience working within a franchise organization
- Experience working on a global brand and within a global company
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.