Senior Manager, Destination Marketing - South East Asia

This is a high-impact role at the heart of Hilton’s South East Asia (SEA) business, shaping how our destinations show up to travelers across the region and beyond. As Senior Manager, Destination Marketing, you will play a key role in bringing our strategy to life — delivering standout campaigns, partnerships and content that drive real commercial results. Working across some of the world’s most sought-after destinations, this role offers the opportunity to influence how travelers discover, consider and ultimately choose Hilton for their stay.

You will support the development and execution of Marketing and eCommerce strategies across SEA, driving demand, consideration and direct channel performance for Hilton’s portfolio of hotels.

This role plays a critical part in bringing destination strategies to life through high-quality, insight-led campaigns, partnerships and content that connect with target audiences and deliver measurable commercial impact.

Working closely with the Director, regional teams, hotels and external partners, the Senior Manager will help ensure marketing activity is aligned to business priorities, locally relevant, and executed to a high standard across channels.

 

HOW YOU WILL MAKE AN IMPACT

Your role is important, and below are some of the fundamental job duties that make your work unique.

Destination & Regional Marketing

• Support the development and execution of destination marketing plans aligned to regional commercial priorities

• Lead the day-to-day management and delivery of campaigns, partnerships and content across key markets

• Manage campaign budgets, timelines and performance tracking to ensure efficient and effective execution

• Leverage data and insights to optimize campaigns and improve performance over time

• Coordinate with internal teams (brand, media, social, loyalty) to ensure integrated marketing delivery

• Build and manage relationships with external partners, publishers and agencies

• Support reporting and performance analysis, translating results into clear insights and recommendations

• Ensure alignment with global and regional marketing initiatives where relevant

Hotel Support

• Partner with key hotels to align marketing activity with commercial priorities and destination strategies

• Provide guidance to hotel marketing teams to strengthen hotel led campaign quality and effectiveness

• Support the execution of integrated campaigns for priority hotels and key need periods

• Assist in optimizing hotel content and digital presence to drive direct revenue

• Contribute to marketing plans for new hotel openings in partnership with cross-functional teams

• Support co-op campaign planning, execution and budget management