Senior Director, Digital Marketing

***This role is based at our corporate office in McLean, VA***

The Global Marketing team plays a pivotal role in fueling Hilton's growth by maximizing marketing's contribution to enterprise performance. We are the caretakers of Hilton's iconic brand, ensuring that every customer touchpoint reflects our promise of exceptional hospitality. Our work spans the full customer journey — from awareness to conversion to loyalty — and is anchored in creating meaningful, lasting connections with travelers around the world. We deliver this impact through bold campaigns, breakthrough digital strategies, and innovative technologies that inspire customers, drive them to Hilton's digital storefronts, and convert them into Hilton Honors members.

What will I be doing?

As the Senior Director of Digital Marketing reporting to the Vice President of Content Planning and Channel Strategy, you will serve as Hilton's leader responsible for delivering the performance of Hilton's digital channels. Sitting at the intersection of Marketing, Technology, and Commercial Services, you will partner closely with Global Media, Regional Marketing, Technology, Analytics, and Commercial Performance teams to ensure Hilton.com and the Hilton Honors app deliver measurable business outcomes. This role is both strategic and executional — setting the vision for digital channel growth while ensuring expert activation across Hilton's global ecosystem.

You and your team will own Hilton's annual and long-term digital marketing strategy, with accountability for digital revenue, loyalty enrollment and engagement, and co-brand card acquisition. You will be empowered to activate directly within marketing channels and to influence performance across Hilton's broader “engine” through deep cross-functional partnerships. By collaborating with campaign, CRM, editorial, and brand teams, you will ensure that Hilton's global marketing initiatives not only inspire travelers but also deliver tangible growth outcomes. In this way, you will help shape the future of Hilton's digital presence while directly driving the success of Hilton's global business.

Your responsibilities will also include:

• Digital Revenue Growth – own the marketing strategy and performance of Hilton.com and the Hilton Honors app to maximize direct revenue. Drive traffic acquisition, channel conversion, and retailing optimization to ensure Hilton's digital ecosystem consistently delivers against revenue targets.
• Loyalty Enrollment & Engagement – partner with Loyalty and CRM teams to accelerate Hilton Honors enrollment through seamless digital pathways. Embed loyalty throughout the customer journey to deepen engagement, encourage repeat stays, and build advocacy.
• Co-Brand Credit Card Acquisition – lead the digital strategy for co-brand card marketing within Hilton's owned channels, optimizing placement, targeting, and creative to drive acquisition at scale.
• Content & Conversion Optimization – ensure content across Hilton's digital channels is orchestrated, targeted, and optimized to guide customers from inspiration to booking. Leverage personalization, testing, and analytics to continuously improve conversion rates.
• Discoverability & Demand Capture – expand Hilton's visibility in organic search and emerging AI-driven discovery platforms, ensuring Hilton is present where customers research and plan travel.
• Digital Experience Excellence – champion Hilton's digital experience strategy, ensuring that every interaction across web and app is intuitive, conversion-focused, and loyalty-centered. Advocate for design excellence and customer-first principles that reflect Hilton's brand promise while driving measurable business performance.
• Innovation Enablement – advance Hilton's digital platforms, tools, and processes to increase efficiency, enable scale, and unlock new performance opportunities. Leverage AI and other Hilton MarTech tools to deliver outsized performance and operational efficiencies.
• Team Leadership & Development – Lead and inspire a high-performing team of digital strategists, analysts, content experts, and designers. Foster a culture of accountability, innovation, and excellence.
• Drive measurable business outcomes across Hilton's digital ecosystem, with direct accountability for:
  • Growing digital revenue on Hilton.com and the Hilton Honors app through traffic acquisition, conversion optimization, and retailing strategies.
  • Expanding Hilton Honors enrollment and deepening engagement across the digital journey to increase repeat stays and lifetime value.
  • Accelerating co-brand credit card acquisition within owned digital channels through targeted placement, creative, and optimization.
  • Capturing demand and increasing visibility via SEO and emerging AI-driven discovery platforms.
• Ensure Hilton's digital properties deliver intuitive, compelling, and conversion-focused marketing experiences, including:
  • Embedding loyalty, personalization, and offers seamlessly into customer journeys across web and app.
  • Orchestrating content across channels to deliver the right message, to the right audience, at the right time.
  • Driving digital experience excellence in to create accessible and branded experiences.
  • Continuously testing and optimizing digital touchpoints to improve conversion, engagement, and satisfaction. Critical understanding of digital marketing analytics and garnering insights that translate into action.

How you will collaborate with others:

• Cross-Functional Growth Leadership – partner across Marketing, Loyalty, Commercial, Technology, and Analytics to align Hilton's digital roadmaps with business outcomes and guest needs.

What initiatives you will take ownership of:

• Growing digital revenue on Hilton.com and the Hilton Honors app through traffic acquisition, conversion optimization, and retailing strategies.
• Expanding Hilton Honors enrollment and deepening engagement across the digital journey to increase repeat stays and lifetime value.
• Accelerating co-brand credit card acquisition within owned digital channels through targeted placement, creative, and optimization.
• Capturing demand and increasing visibility via SEO and emerging AI-driven discovery platforms.
• Lead Hilton's digital marketing strategy as a growth driver for the enterprise, accountable for:
  • Partnering across Marketing, Loyalty, Commercial, Technology, and Analytics to align digital strategies with business objectives.
  • Leading and developing a diverse, high-performing team of digital strategists, analysts, and content experts.
  • Advancing Hilton's digital tools, platforms, and processes to unlock scale, efficiency, and new opportunities.
  • Monitoring emerging digital, content, and personalization trends to keep Hilton at the forefront of digital innovation.