Senior Director, Brand Manager Outset Collection
***This role is based at our corporate office in McLean, VA***
This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands!
What will I be doing?
As a Senior Director, Brand Manager, Outset Collection, you will support the team that leads our brands with the steadfast goal of strengthening and growing the Hilton portfolio. On the Lifestyle Brand Management team reporting to the Vice President, Brand Leader, Outset Collection & Tapestry Collection, you will implement strategies and tactics to progress key brand performance indicators, priorities, and initiatives, and support category and enterprise-level work streams.
Your responsibilities will also include:
- Develop short and long-term strategies for the brand, and lead project plans against these strategies within a matrixed organization
- Partner with Development to evaluate and win potential deals
- Establish awareness and understanding of the Collection globally across Hilton teams
- Lead in driving performance against the top Key Performance Indicators
- Represent as spokesperson of the Brand as needed in pitches, media events, Grand Openings, and Owner Advisory Council meetings
- Ensure hotels joining the Collection have a meaningful a story and experience to share – working with Design, F&B, Marketing and Openings to ensure each hotel's story is developed
- Own select Lifestyle Division and select category/enterprise initiatives
How you will collaborate with others:
- Develop presentations and communications materials for delivery to owners and Team Members
- Partner with Commercial, Marketing, and Brand Performance Support teams to execute brand commercial plans
- Partner with Brand Personality and Communications to amplify messages and priorities to hotel teams
- Coordinate escalations with, and provide support to, Brand Standards, Quality Assurance, PIP, Openings, Hotel Leaders Support, and Owner Relations teams
- Partner with Development and AD&C to secure new hotel deals
What initiatives you will take ownership of:
- Further efforts to build the Collection including but not limited to internal and external communications, training resources, and guides, and in the future potentially supporting efforts to regionalize the Collection
- Conduct routine touchpoints with hotel leaders including execution of quarterly Town Halls
- Ensure a successful ramp for early Outset Collection properties
- Manage process of annual updates to the design website and branding guide
- Manage quarterly updates of development marketing materials
- Manage monthly brand health updates compiling commercial, guest experience, and development metrics
What are we looking for?
Success will demonstrate itself through the following attributes and skills:
- Executive Presence: strong presentation skills and the ability to project confidence, credibility, and clarity
- Collaboration: strong relationship building skills with internal and external partners in a matrixed organization
- Influencing: build trust and persuade others using data, research, and expertise to gain collective support
- Project Management: meet deadlines and within budget, leveraging exceptional organizational skills and expertise in managing complex scopes
- Strategic Oversight and Problem-Solving: adept at identifying gaps with an inherent drive for finding solutions to challenges and better leveraging opportunities
- Industry Knowledge: knowledgeable of our industry, owner economics, and the basics of hotel operations
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
- Eight (8) or more years of professional experience
- Four (4) years of experience leading large projects with multiple partners in a matrixed organization
- Three (3) years of experience at the Director level
- Experience assisting with the development of new strategies, building business cases, gaining internal and external support, and driving implementation
- Experience building content for presentations and presenting in front of internal and external audiences
- Travel up to 40-50% of the time, both domestic and international
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- Three (3) years of hospitality experience
- Two (2) years of experience developing annual plans, corporate budgets, narratives, project planning, forecasts, and strategic roadmaps for large enterprises
- Two (2) years of experience working in a brand management or brand/franchise benchmarking
Experience analyzing data, conducting market assessments and competitive benchmarking
What is it like working for Hilton?
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.