Director of Sales - MICE (Conrad Singapore Marina Bay)
Overview of Role
What will it be like to work for this Hilton Brand?
We are more than a place to stay; we are a place to Stay Inspired. Our job is to discover what inspires our Guests so that we may ensure an experience of a lifetime. Our job is also to discover what motivates and inspires each of us to consistently provide luxury service.
At Conrad, we take the time to understand the wants, needs and desires that make each of our Guests unique. Then we can create a stylish luxury experience that’s uniquely personal, deeply memorable and, above all, smart.
As a Director of Sales - MICE, you will work to maximize revenue opportunities through the sale of conference facility space and guest rooms. He / She will be directly responsible for performing the following task to the highest standards:
- Responds to group RFPs through making proposals and sales presentation to prospective clients as well as explain, negotiate and close hotel sales
- Maximise all Conference & Events revenue opportunities
- Prepare contracts for the hotel in accordance with current business and price conditions
- Conduct site inspections and host as entertainment for potential clients where relevant and appropriate
- Review sales and other revenue generating business plans, identify gaps, ensure proactive measures to fill hotel and conference space capacity, and meet set targets
- Contribute to the selling strategy of the hotel and manage the departments so that Team Members adhere to the strategy.
- Understand the competitive marketplace and implement approaches to ensure the hotel stays competitve in the local market
- Ensure the team is developed effectively and embraces a culture of high quality standards and proactive selling
- Work effectively to build relationships with colleagues in the hotel operations department
- Expand new customer acquisitions and manage contacts with existing Guests and key contacts of PCOs, Event Planners, NTOs, Suntec Convention and Exhibition Centre
- Build sales plan for the hotel to include sales targets based on market analysis. Create the hotel's MICE/Group sales activities plan
- Organise comprehensive information to existing and potential customers with regards to the product range offered by the hotel, with the aid of the relevant sales resources and channels
- Produce accurate and timely reports that meet the needs of the hotel and the management company
- Contribute to relevant management meetings to develop and implement sales and marketing initiatives
- Participate in industry events and represent the hotel at national and international specialist trade fairs and workshops, agreed by Commercial Director and in co-ordination with the whole Business Development
- Monitor offers, options and discounts for repeat bookings for groups, congresses and seminars in close cooperation with the Group Coordinator
- Conduct 'Bring Back Old Business' and repeat calls to increase demand and overall revenue
- Review the sales activities of the team ensuring that they are achieving the minimum number of activities per week
- Ensure that sales call plans for the team are submitted on weekly basis
- Cooperate with other departments in the hotel, particularly Reservations and the Banqueting Department, to create an exceptional Guest experience and build strong, comprehensive sales programs
- Support Commercial Director in supervising and coaching Sales Coordinator through supportive relationship
- Support Commercial Director in tasks such as team members' training and performance related assessments
- Ensure that market segmentation and Delphi standards are adhered by keying in accurate data into the system
- Cross-sell F&B outlets where the opportunity arises
- Able to forecast with a certain degree of accurancy future revenue by month
- Any additional tasks assigned by Commercial Director
What are we looking for?
Director of Sales (MICE) serving Hilton hotels and vacations are always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
- Positive attitude and good communication skills
- Commitment to delivering a high level of customer service
- Excellent grooming standards - Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations
- Strong analytical skills so to understand key business indicators and competitive trends and develop approaches to these challenges
- Excellent selling capabilities and the ability and desire to coach selling techniques to Team Members
- Excellent organisational and planning skills
Experience in a similar role with a proven track record It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
- Knowledge of the local market
- A passion for sales and target-based performance
- Relevant degree, in sales, business development or other relevant business field, from an academic institution
What benefits will I receive?
Your benefits will include holiday entitlement - as an employee you can become a member of ‘Go Hilton’ Programme which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton.