Director of Marketing & Communications
The Director of Marketing & Communications will lead the marketing and communication strategies across six Hilton resorts in the Seychelles, with a concentrated focus on the luxury portfolio, including the flagship Waldorf Astoria Seychelles Platte Island and Mango House Seychelles, LXR Hotels & Resorts. Additionally the Director will also focus on Hilton Seychelles Labriz Resort & Spa. This role is responsible for overseeing the department's overall strategy and operations while working closely with a dedicated F&B Marketing Executive to drive and implement revenue initiatives for Food & Beverage (F&B) outlets.
Key Responsibilities:
• Develop and implement a robust marketing and communication strategy that elevates the visibility of Hilton’s Seychelles resorts portfolio.
• Define and articulate brand positioning and unique selling points (USPs) for each property, tailoring strategies to emphasize the luxurious offerings of the Waldorf Astoria and LXR brands.
• Lead the Marketing & Communications department across all properties, fostering a collaborative and high-performance culture.
• Supervise, mentor and support the F&B Marketing Executive to drive F&B revenue initiatives, ensuring marketing campaigns align with business objectives.
• Work closely with PR teams, digital marketing specialists, and social media teams, both in-house and via agency partnerships, to ensure effective execution of marketing activities.
• Devise and lead high-impact luxury marketing campaigns for the premium properties, targeting ultra-luxury and high-net-worth clientele.
• Collaborate with global and regional Hilton luxury marketing teams to align on brand standards, shared goals, and upscale experiences that distinguish the luxury portfolio in the Seychelles.
• Oversee the creation of press releases, media kits, social media content, and marketing collateral to tell the distinctive stories of each resort, with an emphasis on luxury for premium properties
• Strategize and oversee digital campaigns, SEO, SEM, and social media initiatives to drive brand awareness, direct bookings, and engagement across all properties.
• Establish and maintain relationships with key media, influencers, and content creators within luxury and travel sectors, especially in high-end markets.
• Work alongside the F&B Marketing Executive to conceptualize and execute marketing campaigns that drive awareness and revenue for F&B outlets across properties.
• Develop promotional strategies, partnerships, and event activations that enhance the appeal of F&B offerings, positioning them as leading culinary destinations.
• Use data-driven insights to adjust strategies and optimize marketing efforts for maximum impact.
• Manage the marketing and communications budget effectively, ensuring efficient allocation of resources.
• Track and analyze the performance of marketing initiatives across properties, reporting on key metrics to assess ROI and adjust tactics as needed.
• Collaborate closely with General Managers, F&B teams, and the Regional Marketing teams to align marketing initiatives with overall property goals.
• Build relationships with local tourism boards, Hilton regional offices, and partners to leverage additional marketing opportunities and enhance brand presence.