Sales and Marketing
COR013YZ Requisition #

***This role is based at one of our corporate offices in McLean, VA***

This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.  As a Senior Manager of Marketing and Loyalty Consumer Insights you will support The Marketing Performance & Insights (MP&I) team, which provides Hilton’s Marketing & Loyalty organization with vital measurement tools to advance brand business goals and the portfolio. Reporting to the Director of Global Brand Health, you will lead a team responsible for managing the Global Brand Health Tracker (GBHT); focused on current program execution and insights on consumer deep dives to inform customer strategies and program evolution.


Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

  • Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
  • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. Hilton’s leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.


Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

  • Develop deliverables, including the creation of brand reports, and ad-hoc analysis to articulate Hilton’s position within the competitive landscape
  • Manage the day-to-day relationship with the research vendor and lead all aspects of daily project management of the brand health program
  • Proactively uncover and deliver insights to key collaborators in Marketing & Loyalty and the broader Hilton organization
  • Build dynamic visualizations and strong narratives to bring the Brand story to life
  • Lead a team, focusing on team member development with an emphasis on market research techniques, storytelling, and intuition for business

       How you will collaborate with others:

  • Partner with Marketing & Brand teams to understand current and future business objectives, finding opportunities across the competitive landscape
  • Partner with internal teams and with agencies to develop and ensure the accuracy of all deliverables to highlight opportunities for Hilton to further its reach and expand to new opportunities within the hospitality ecosystem.

What projects you will take ownership of:

  • Lead all aspects of the current execution of the Global Brand Health Program for Hilton and its Trading Brands; while working to evolve and grow the program to ensure it reflects the business' evolving needs


You have these minimum qualifications:

  • Seven (7) years of professional experience in marketing, marketing research, loyalty, or consulting responsibilities
  • Four (4) years of quantitative research experience including but not limited to Max Diff, Conjoint Analysis, Regression, Turf, Cluster Analysis, and other Multivariate statistical methodologies
  • Three (3) years of experience managing third-party market research vendors, from the bid process to deliverable execution
  • Experience managing a Brand Health Tracker and/ or VOC platform
  • Experience working on the client side (in-house) and conducting market research
  • Experience researching across international markets
  • Work a hybrid schedule out of our corporate office in McLean, VA

It would be useful if you have:

  • BA/BS Bachelor’s Degree
  • Experience managing a brand health program across multiple brands and markets
  • Experience leading a team
  • Experience working in Hospitality or a related industry
  • Experience with measurement tools such as advanced Excel techniques, SPSS, Tableau, MicroStrategy, or similar tools – crosstab tool


      The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

      It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

      We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.

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