Senior Director, Social, Creator & Community
***This role is based at our corporate office in McLean, VA***
Exceptional Hospitality Starts with You
This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Director, Social, Creator & Community, you will define how Hilton shows up in culture globally. You will transform social and creators from a marketing channel into a primary engine for brand relevance, community, and customer growth. You will build a world-class, creator-powered ecosystem that inspires and engages millions of travelers every day. On the Marketing & Loyalty team, reporting to the Vice President, Global Media, Engagement and Partnerships, you will lead a talented team of marketing professionals. You will work across the organization to ensure social, creators, and community are at the heart of Hilton's marketing strategy. This strategy turns attention into connection, and connection into long-term loyalty.
What you'll do during a typical day:
- Lead the Social team responsible for Hilton's global social presence across Instagram, TikTok, Facebook, YouTube, and emerging platforms
- Build a global social strategy that inspires cultural relevance, brand engagement, and meaningful customer connection
- Build a global creator ecosystem, moving from one-off campaigns to always-on partnerships with creators as long-term brand collaborators
- Develop and implement strategies that build a global Hilton community, turning audiences into active participants, advocates, and storytellers
- Manage team members by providing guidance on priorities, creative excellence, and innovation
How you'll collaborate with others:
- Play an active role on the leadership team that informs our Media, Experiential & Partnerships, Content, and Creative strategy
- Be a strategic partner to senior leadership, helping shape how Hilton connects with customers in an evolving cultural and platform landscape
- Bring a point of view on consumer behavior, internet culture, and emerging platforms and translate that into action across the organization
- Work with teams to connect social and creator efforts to broader marketing, brand and loyalty initiatives
- Lead, mentor, and inspire a high-performing team, fostering a collaborative, growth-oriented, work environment
Deliverables you'll take ownership of:
- Shape how Hilton earns attention in culture through social-first, platform-native storytelling that inspires conversation and engagement
- Build a social and creator engine that positions Hilton as one of the most culturally relevant and talked-about travel brands globally
- Turn social engagement into deeper customer relationships, repeat engagement, and brand advocacy
- Create seamless pathways from inspiration to booking to ongoing engagement, partnering across the business to guide long-term customer value
- Define success through a combination of brand impact, engagement quality, and contribution to customer growth
- Evolve Hilton's approach to social and creator marketing to stay ahead of platform shifts and cultural trends
- Integrate new marketing techniques, tools, and ways of working to deliver a competitive advantage
What It Takes to Make the Stay
You have these minimum qualifications:
- Eight (8)+ years of experience leading social, influencer and creator marketing
- Five (5)+ years managing and leading large, globally dispersed teams
- Experience in building and leading Social & Creator teams across global regions (Americas, EMEA, APAC) and execution for large, global brands
- Up to 25% travel
It would be useful if you have:
- Experience building brands that are culturally relevant—not just visible, with an understanding of internet culture and what earns attention
- Experience transforming social and creator marketing into a meaningful driver of brand and outcomes
- Creative and strategic acumen, with a clear point of view on brand storytelling in a platform-native world
- Experience building and scaling creator ecosystems and communities, moving beyond campaigns to sustained engagement
- A global mindset with the skill to balance creative ambition with measurable impact across diverse markets
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.
As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.