Senior Director, Planning & Operations– Marketing & Loyalty and Luxury
***This role is based at our corporate office in McLean, VA***
This is a unique opportunity to play a high-impact role at the heart of two of Hilton's most critical areas which include Marketing & Loyalty and our Luxury Brands (including Waldorf Astoria, Conrad, and our LXR collection). As Senior Director, Planning and Operations- Marketing & Loyalty and Luxury you'll operate as a key strategic advisor and integrator, driving clarity, connection, and high performance across teams that shape how customers discover, experience, and return to Hilton.
In this role, you'll work directly with the group's leader, Chief Marketing Officer and Head of Luxury Brands, helping to lead and evolve a fast-paced, globally connected organization. You'll shape how we operate as a team, engage our people, connect across the business, and bring our vision to life — from unforgettable luxury stays to inspiring content and social media engagement to loyalty programs that reward and delight our most passionate guests.
What will I be doing?
You'll be part strategist, part operator, and part culture builder — a true right hand to our Marketing & Luxury leadership. Responsibilities include:
- Team Integration & Culture: Along with HR, identify connection points between the Marketing & Loyalty and Luxury teams to create shared clarity and strong collaboration, while honoring what makes each function distinct.
- Executive Support: Act as a force-multiplier for the CMO and Head of Luxury Brands, helping them prioritize time, focus, and initiatives across diverse business needs and teams.
- Meeting & Event Leadership: Own the planning and facilitation of leadership meetings, team offsites, and key internal communications — turning conversations into action and momentum.
- Insight & Innovation: Stay on top of market trends and the competitive landscape to provide timely recommendations that inform leadership decisions and future planning.
How you will collaborate with others:
- Cross-Functional Partnership: Work across HR, Finance, Communications, Strategy, and COEs to drive alignment on shared priorities and performance rhythms.
- Leadership Engagement: Partner with senior leaders to surface strategic opportunities and operational pain points and develop pathways forward.
- Team Sentiment & Engagement: Keep a close pulse on team health and morale, and develop initiatives that strengthen connection, inclusion, and purpose.
What You'll Lead:
- Team Cadence & Strategy: Build and optimize rhythms of business, communication, and planning that help our teams stay focused, aligned, and inspired.
- Organizational Projects: Lead initiatives that span both functions — from org planning and storytelling to performance reviews and key launches.
- Operational Excellence: Introduce repeatable, scalable ways of working that enhance clarity, speed, and accountability across Marketing & Luxury.
What are we looking for?
The right candidate will bring a unique blend of executive presence, strategic thinking, and operational know-how. We'll be especially excited if you're:
- A strategic connector, who can zoom out to see the bigger picture, spot patterns, and drive shared purpose across complex functions.
- A trusted partner, with the executive judgment and discretion to advise senior leaders, shape sensitive communications, and navigate ambiguity with confidence.
- An exceptional communicator, skilled at translating strategy into story, influencing without authority, and engaging diverse audiences at all levels.
- A master operator, known for your organization, follow-through, and ability to move big initiatives forward with precision and agility.
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
- Twelve (12) of professional experience in loyalty, hospitality, or consulting
- Five (5) years of work experience in a chief of staff, consulting, or marketing role
- Experience working and navigating large, matrixed organizations
- Hybrid role based in McLean, VA (in-person 3-5 days per week)
- Travel up to 25%
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- Master of Business Administration (MBA) or an advanced degree in a management or organizational development program
- Previous Leadership Advisory/Chief of Staff experience
- Experience in the Hospitality Industry
- Experience leading people
What is it like working for Hilton?
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.