Senior Analyst, Paid Search

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Support and implement strategies while analyzing performance for Hilton’s Paid Search program which supports 20+ brands under the Hilton business.  
• Work with agencies on daily activities to maintain paid search success across ad platforms such as Google, Bing, Yelp, etc.

How you will collaborate with others:

• Support the Paid Search Manager on daily management of Always-On campaigns 
• Work with our agency: 
  • Perform regular A/B testing to refine ad copy, landing pages, and account audits. 
  • Execute on new tactics and concepts to support the broader marketing strategies.  

• Work with brand managers to gather up-to-date copy and brand assets for search ad campaigns

What responsibilities you will take ownership of: 

• Manage budgets ensuring efficient allocation across campaigns and platforms. 
• Analyze performance against key KPIs while providing actionable insights to enhance overall paid search strategy. 
• Prepare internal regular reporting on campaign performance, highlighting key metrics and insights to hold agency accountable for performance and budget efficiencies. 
• Stay up-to-date on industry trends and best practices, implementing new features and tactics to improve campaign effectiveness. 

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years of professional experience. 
• Track record supporting enterprise or large-scale paid search spend. 
• Experience with the Google and Bing Suite of products (SA360, Google Ads, Bing Ads, etc.) 
• In-depth knowledge of Google Analytics, Adobe Analytics or similar.
• Experience using complex search data to report on potential growth opportunities. 
• Ability to work from the Addison, TX or McLean, VA office 3 days per week

It would be useful if you have:

• Experience working in an Agency environment
• Advanced technical skills in Excel (can perform complex functions) and PowerPoint.
• Knowledge of the broader travel industry and its search opportunities.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.