Senior Analyst, Marketing Analytics
***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***
This is your chance to be part of an in-house Commercial Strategy, Insights, and Analytics team of consultants to important functions across Hilton! The team consists of both embedded authorities who serve as strategic advisors to partners and technical specialists who are proficient in advanced analytics techniques and tools. As a Senior Analyst, Marketing Analytics, you will support Hilton's Customers, Brands, Marketing, Digital, Revenue, and Sales organizations, with special support for the executive leadership team. On the Marketing Analytics team reporting to the Director of Marketing Analytics, you will support projects including forecasting, AB testing, reporting, competitor data analysis, and ad hoc analysis.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. Hilton’s leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- Build, deliver, and support changes to reports, metrics, and dashboards.
- Collaborate with business partners and Analytics teammates to identify critical business problems, translate them into structured analyses, synthesize data from sources, use advanced analytics techniques, and deliver insights that drive strategy.
- Grow and support data and analysis requests, using all available data sources, tools, and techniques necessary, including but not limited to SQL, Adobe Analytics, Python, MicroStrategy, Tableau, and R.
- Craft and communicate functional insights and analytic results to leadership through reports and outstanding presentations.
How you will collaborate with others:
- Work with the Marketing Analytics team and our partners to identify and prioritize our most impactful projects and initiatives.
- Collaborate with media, business, and analytics teams to deliver analysis, insights, and reporting.
What projects you will take ownership of:
- Full funnel media forecasting
- A/B testing design and measurement
- Competitor analysis
- Ad hoc analysis
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Three (3) years of professional work experience
- Two (2) years of experience with reporting and advanced analytics, using analytic tools and communicating insights to business stakeholders
- Practical experience with Microsoft Excel, SQL, Python / R, MicroStrategy and/or Tableau
It would be useful if you have:
- BA/BS Bachelor's Degree in a related field
- Experience in Marketing Analytics in either Hospitality, Retail, or other service industry
- Analytical and statistical skills, including familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) modeling
- Experience in demand and/or revenue forecasting
- Experience with Alteryx
- Experience with web analytics tools (Adobe Analytics, Google Analytics, etc.)
WHAT IT IS LIKE WORKING FOR HILTON
The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.