Senior Analyst, Digital Marketing (Loyalty)

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Provide support for retailing Hilton Honors and cobrand credit card offers for both US and international audiences.
• Report on Digital Marketing metrics that focus on engagement and conversion. This includes providing regular snapshots of website performance and extracting insights/optimizations.
• Ensure that digital content is tagged and tracked for reporting.
• Help scale our targeting capabilities to in-language versions of our webpages and manage segmented content.
• Apply digital best practices to all work, including advocating for enhanced digital capabilities.

How you will collaborate with others:

• Work with Digital Product, Experience Design, and supporting teams to develop global plans that generate increased traffic, engagement, and conversion.
• Partner with Hilton Honors Marketing, Customer Engagement, and Regional Marketing teams based in the US and internationally to maximize channel conversion and ensure offer consistency within the consumer journey.
• Promote understanding between partner teams during the creation of in-language web content and advocate for the optimal customer experience.
• Participate in defining content publishing and authoring operating models for global content.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years of experience in Digital Marketing or e-Commerce
• Understanding of web tracking and analytics, with experience setting up reporting dashboards
• Ability to work from the McLean, VA office

It would be useful if you have:

• BA/BS Degree, specializing in Marketing or Digital
• Experience creating user stories and mapping digital journey flows
• Experience managing non-English websites and working with regional marketing teams
• Experience with marketing in the hospitality, co-brand credit card or loyalty industries

WHAT IT IS LIKE WORKING FOR HILTON

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.