Senior Analyst, Digital Marketing (Brands)

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day will be like:

• Support regular content updates and retailing activations for in-language webpages in partnership with Regional Marketing teams.
• Participate in defining content publishing and authoring operating models governance processes for global content.
• Report against Digital Marketing-specific metrics that focus on engagement and conversion.
• Apply knowledge of digital best practices, recommending new technologies, and advocating for enhanced digital capabilities.

How you will collaborate with others:

• Collaborate with Enterprise content teams and Regional Marketing teams to align content efforts, maximizing conversion rates while maintaining consistency throughout the consumer journey.
• Partner during the creation of in-language content landing pages by contributing to requirements gathering, encouraging agreement between partner teams, and advocating for an engaging user experience.

What projects you will take ownership of:

• Contribute to digital tagging/tracking processes, ensuring that website components and links have appropriate tracking.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years of experience in Marketing, e-Commerce, or Web Content Strategy.
• Experience creating online user stories and mapping digital journey flows
• Knowledge of the broader travel industry, its digital capabilities, and outside sectors that may influence consumer shopping behavior.
• Ability to work from the McLean, VA, or Addison, TX offices

It would be useful if you have:

• BA/BS Degree, specializing in Marketing or Digital.
• Proficiency in an analytics platform (Adobe Analytics or Google Analytics)
• Experience managing non-English websites and working with regional marketing teams.

WHAT IT IS LIKE WORKING FOR HILTON

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.