Senior Analyst, Digital Marketing

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Develop, measure, and improve upon Hilton's digital content targeting and personalization strategy to deliver a superior customer experience, drive revenue uplift, and increase conversion.
• Report against Digital Marketing-specific metrics that focus on content performance and projects supporting MarTech objectives. This includes providing regular snapshots of website performance, extracting engagement insights, and making data-driven recommendations.
• Help scale our targeting capabilities to in-language versions of our webpages and participate in defining content publishing and authoring operating models for global content.
• Contribute to digital tagging/tracking processes, ensuring that website components and links have appropriate tracking for reporting purposes.
• Advance the goals of Digital Marketing as we support business and MarTech objectives. This includes applying a strong knowledge of digital best practices, recommending new technologies, advocating for enhanced digital capabilities, and encouraging alignment between partner teams.

How you will collaborate with others:

• Deliver cross-channel content activations at scale in partnership with MarTech partners, marketing teams, and other partners.

What projects you will take ownership of: 

• Manage a robust pool of targeted content and support the governance of this content, ensuring that messaging is up-to-date and relevant to customers.
• Govern the use of our digital content taxonomy to ensure alignment across different teams, channels, and platforms.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years of experience in Digital Marketing or e-Commerce.
• Proficiency in web tracking and analytics, with experience setting up reporting dashboards and creating new segments.
• Experience creating user stories and mapping digital customer journey flows.
• Ability to work a hybrid schedule from the Addison, TX or McLean, VA office (3 days per week)

It would be useful if you have:

• BA/BS Degree, specializing in Marketing, Digital or Analytics
• Experience with Adobe Analytics
• Knowledge of the broader travel industry and its digital capabilities and MarTech trends in outside sectors. 
• Experience with management of a large taxonomy or governance of a content or customer database, ensuring that it is up-to-date and aligned with organizational objectives. 

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.