Senior Analyst, Customer Insights
***This role is based at our corporate office in McLean, VA***
Exceptional Hospitality Starts with You
This is your chance to be part of the next generation Strategy, Insights, and Analytics team of internal consultants to all teams across Hilton! The team ensures that Hilton's strategy and customer experience are informed by analytics and customer insights combining technical talent with industry expertise to guide progress towards Hilton's goals. As Senior Analyst, Customer Insights, you will support Hilton's Customers, Brands, Marketing, Digital, Revenue, and Sales organizations, with special support for the executive leadership team. On the Marketing and Loyalty Analytics team reporting to Senior Manager, Customer Insights, you will support projects that measure consumer perceptions and their impact across our brand portfolio within the global competitive landscape.
What you'll do during a typical day:
- Uncover and deliver Brand insights to partners within Marketing & Loyalty, and the Brand teams
- Develop dynamic data visualizations and deliver clear, insight‑driven narratives and recommendations to partners
- Research internal and external data, market trends, and travel behaviors to support data‑driven recommendations
How you'll collaborate with others:
- Collaborate with internal research teams and analytic teams to develop deeper insights
- Interact and work with our external research vendor
Projects you'll take ownership of:
- Synthesize Brand Health insights into executive-ready presentations for business reviews, that deliver data-driven recommendations to senior leadership to inform strategic decisions
- Create quarterly Brand Health scorecards for partners that provide actionable insights to improve Brand performance
- Lead the development of internal dashboards, ensuring understanding of defined use cases and partner requirements
- Establish and maintain centralized team documentation and data repositories, improving accuracy, accessibility, and cross-team collaboration
- Take ownership of identifying insights from data and translating them into measurable results
What It Takes to Make the Stay
You have these minimum qualifications:
- Two (2) years of professional experience in consumer insights, quantitative data analysis, brand strategy or marketing.
- One (1) year of experience utilizing custom market research methodologies
It would be useful if you have:
- Bachelors or MA/MS Master's degree in a related field
- Experience with a brand health, brand strategy, or a VOC program
- Experience with measurement tools such as Advanced Excel techniques, SPSS, Tableau, or MicroStrategy
- Experience with SQL to extrapolate business results and connect them to commercial performance
- Experience working in Hospitality or a related industry
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.
As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.