Manager, Media Strategy & Planning
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- You will oversee media team operations and governance, including outlining advancements in innovation and leading the strategy and implementation of brand safety guidelines.
- You will support execution of comprehensive, multi-channel media plans for Hilton.
- You will ensure timelines are adhered to, expectations across multiple partners are managed, and outstanding media safeguards are implemented.
How you will collaborate with others:
- Develop campaign media strategy and tactical execution, forging internal relationships and building out and overseeing the media planning process as the media subject matter expert within the walls of Hilton.
- Work with partners (such as measurement, analytics, brand marketing, content marketing, partnerships). to achieve common goals, share findings, and best practices, and pull projects forward.
- Be a daily liaison for internal partners, media and creative agencies, and the sales rep community.
What projects you will take ownership of:
- Shape Hilton's media transformation approach, including testing new means of media measurement, advanced video buying via DSP, and emerging channels.
- Promote media and content brand safety and suitability guidelines with agencies and media teams within Hilton.
- Support implementation of 1st party data strategy through implementation of LiveRamp, partnering with Director and MarTech team on strategy and activation across channels.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Five (5) years of experience in media planning or corporate marketing.
- Experience planning across a wide array of media channels including social, video (linear TV, connected TV, online/digital video), display, audio (terrestrial, streaming, podcast) and other non-traditional media.
- Strategic understanding of the role media plays within a marketing narrative across the purchase journey.
- Experience planning and stewarding cross-channel media sponsorships.
- Experience using audience/data targeting tactics within the programmatic digital landscape.
- Hybrid work schedule from McLean, VA or Addison, TX (3 days per week in office).
- Travel 10%.
It would be useful if you have:
- BA/BS Bachelor's Degree.
- Experience with media operations, governance, or standards.
- Experience managing complex media plans across several lines of business.
- Prior experience with LiveRamp, CDPs, or 1st party customer strategy approaches in media.
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.