Manager, Destination Marketing UK&I
We are excited to be recruiting for a Manager, Destination Marketing UK & Ireland to join our team in Watford. In this role, you will be responsible for defining, creating, and delivering exceptional data-driven, solutions that drive competitive commercial advantage for our hotels and ownership groups within a specific region.
What will I be doing?
A key part of this role is executing the Destination Marketing and eCommerce strategy to support the defined region. You will:
- Deliver the strategy and approach for specific destinations, customer segments, and origin markets.
- Drive marketing and eCommerce activity to meet revenue and market share targets.
- Support in-market relationships with partners and DMOs to enhance the effectiveness of marketing efforts.
- Take ownership of measuring and reporting on regional performance, sharing insights with the UKI team and hotel-level stakeholders.
- Collaborate effectively with hotel-level destination contacts and central teams.
- Maintain and optimise hotel-level digital presence and performance.
- You will also support the delivery of the annual country plan and strategy, including offline and digital destination-specific campaigns throughout the year. This includes leveraging brand, enterprise, or partnership campaigns and adapting to evolving business needs.
Additional responsibilities include:
- Planning and executing cross-departmental campaigns.
- Supporting the development of marketing plans as directed by the Director/Senior Manager, Destination Marketing.
- Managing resources and budgets for the region.
- Coordinating with relevant teams for campaign execution.
- Building strong relationships with local partners, agencies, and hotels.
- Acting as a liaison with Hotel Marketing and Regional Marketing & eCommerce Services.
- Delivering regular reporting (weekly, monthly, quarterly, and ad hoc) across the business.
- Creating and presenting destination performance reports and presentations (proficiency in PowerPoint and Teams required).
- Contributing to an entrepreneurial and agile team culture
What are we looking for?
- Experience in the hospitality industry (preferred).
- Well-rounded marketing experience, including digital and offline channels.
- Strong analytical and data-driven marketing skills.
- Excellent communication skills and confidence in managing stakeholder relationships and reporting.
- BA/BS degree or equivalent experience.
- Project management experience.
If you're passionate about marketing, data, and travel—and ready to make a real impact—we’d love to hear from you.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
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