Graphic Designer & Social Media Executive
A Graphic Designer & Social Media Executive is responsible for the production of all graphics work and ensuring that tasks are completed on time and to the specified requirements, ensuring that the hotels style and Hilton brand standards are maintained.
What will I be doing?
Responsible for the formatting and creation of visual images and copy using computer-assisted programs. Create stimulating and appealing visual images and copy which is in keeping with the established Hilton brand standards and the hotels style in different mediums and fulfilling various needs of both departments and outlets alike. Assist the Marketing & Communications Manager in creating a tangible aspect to the services of the hotel through the creation of specific market collateral and artwork. Work in tandem with the Marketing & Communications Manager to create a unified and distinct visual style of the hotel.
Main Responsibilities:
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· Design high-quality digital and print materials for all three hotels, including flyers, menus, promotional banners, room signage, and branded collateral. · Lead day-to-day content development and scheduling for social media accounts ensuring consistency in tone, look and feel across properties. · Develop and execute a monthly content calendar aligned with hotel activations, campaigns, and seasonal promotions. · Capture and edit in-house photography and videos to promote experiences and events. · Write clear, engaging, and brand-aligned copy for social media, marketing materials, internal communications, and on-property promotions. · Translate marketing ideas into visually impactful designs that reflect the distinct identities of each property. · Ensure all visuals comply with Hilton and brand-specific design guidelines and quality standards. · Coordinate with influencers and content creators for cluster activations, including scheduling, briefing, and content tracking. · Monitor performance of posts and campaigns using Meta Business Suite and other tools; propose content improvements based on analytics. · Maintain the internal image and artwork archive in an organized manner for easy access by the team. · Support cluster-wide activations and campaigns by collaborating with the F&B, Rooms, and Commercial teams to understand creative needs. · Liaise with external vendors, photographers, or printers as needed for production of branded materials. · Develop relationships with key digital marketing media players and the travel industry · Provide relevant input and assistance to the SBU’s projects and activities, including but not limited to travel exhibitions and participation, group partnerships, group giveaways and branding, etc. · Acts on behalf of SBU with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Specific Tasks: · Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). · Update all menus, flyers, and hotel digital boards in a timely manner as per activations. · Support live events by capturing content for immediate or future use on social channels. · Support other departments with internal visual communication needs (e.g., Townhall invites, training posters). · Research trends and propose fresh visual ideas that align with current market styles. * Provide administrative support to the marketing team, including coordination, documentation, follow-up on project deliverables, and assisting with payment processing and vendor communications. |
- Technically skilled in Adobe InDesign, Photoshop, Illustrator, After Effect, Premiere systems.
- Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Design -- Knowledge of design techniques, tools, and principals involved in production of precision technical plans, blueprints, drawings, and models.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!