Food and Drink Marketing Manager

What will I be doing?

As a Food&Drink Marketing Manager, specifically, you would be responsible for performing the following tasks to the highest standards:

Business Function

• Plan, execute, and monitor annual F&D marketing and communication plans, incorporating digital media, brand management, and loyalty marketing initiatives.
• Design and launch promotional campaigns for restaurants, bars, room service, and banquet areas to increase guest traffic and revenue.
• Work closely with the kitchen and F&D operational team to create and market seasonal menus, packages, and food festivals based on market trends and guest feedback.
• Manage F&D content across all marketing channels, including the hotel website, social media platforms, and third-party booking sites, ensuring consistency and brand adherence.
• Build strategic local partnerships and collaborations to enhance F&D offerings and attract new clientele.
• Evaluate the competitive environment and adjust strategies to ensure the F&D outlets remain leaders in the local market.
• Lead the creation of high-quality marketing materials, including brochures, menus, newsletters, and press kits, for the F&D department.
• Develop and execute a tailored social media strategy to promote F&D offerings and engage with the target audience effectively.
• Manage public relations activities, including media visits, press releases, and collaborations with influencers, to enhance brand exposure for F&D operations.
• Identify and execute cross-promotional opportunities between the F&D department and other hotel services (e.g., spa, events).

Managing Execution

• Monitor key performance indicators related to marketing campaigns, revenue targets, and guest satisfaction.
• Organize and oversee special events, such as food festivals and theme nights, ensuring they align with the F&D department's brand image and goals.
• Provide regular performance reports to senior management, including insights and recommendations for improvement.
• Act as the primary liaison between the F&D department and regional/corporate marketing teams to ensure alignment with global initiatives.

Developing Talent

• Train and mentor F&D team members on marketing and communication strategies to foster a cohesive and motivated team.
• Create tailored personal development plans for team members, focusing on skill enhancement and career growth.
• Conduct regular feedback and performance reviews to encourage continuous improvement within the team.

Building Relationships

• Establish and maintain strong communication with operational leaders, including the Director of F&D, Executive Chef, and General Manager.
• Build and nurture relationships with external stakeholders, such as media representatives, local businesses, and community organizations, to expand marketing opportunities.
• Represent the F&D department in internal and external meetings, ensuring the promotion of its goals and objectives.

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these values: 

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

If your values match ours, we are also looking for your ability to;

• Leverage comprehensive knowledge of marketing across traditional, digital, and social media channels.
• Analyze data effectively and translate insights into compelling narratives.
• Navigate complex matrix organizations with ease.
• Manage projects efficiently and deliver results on time.
• Execute traditional and digital media buying strategies.
• Demonstrate strong copywriting skills.
• Utilize technical expertise in:
• Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
• Social media platforms (e.g., Facebook, Instagram).
• CMS platforms and digital analytics tools.