Director of Marketing Communications (Conrad Singapore Marina Bay)
The Opportunity
Step into a pivotal leadership role where luxury meets innovation. As Director of Marketing & Communications, you will be the architect of Conrad Singapore Marina Bay’s brand story — shaping how the hotel is seen, experienced, and remembered. This is your chance to drive commercial success while positioning the property as Singapore’s premier destination for milestone moments, from glamorous weddings to world-class conferences.
What You’ll Do
- Lead with Vision: Design and execute a fully integrated marketing and communications strategy that fuels revenue growth, elevates brand equity, and amplifies Hilton Honors contributions.
- Be the Storyteller: Craft compelling narratives and sales enablement materials — presentations, proposals, digital assets — that resonate with corporate clients, MICE planners, and couples seeking unforgettable celebrations.
- Own the Digital Stage: Drive engagement across all owned channels — website, CRM, email, and social media — ensuring every touchpoint reflects the hotel’s luxury positioning.
- Champion Social Media: Define and deliver a bold social strategy that sparks conversation, builds advocacy, and keeps Conrad Marina Bay at the center of Singapore’s lifestyle scene.
- Guard the Brand: Protect and elevate Conrad’s voice and visual identity, ensuring consistency across every guest-facing moment, from pre-arrival inspiration to post-stay loyalty.
- Shape Perception: Oversee PR, media relations, influencer collaborations, and agency partnerships to strengthen share of voice and reputation.
- Deliver Results: Track, analyze, and report on marketing effectiveness using KPIs such as ROAS, CTR, CPC, and conversion — ensuring every campaign drives measurable impact.
- Lead with Purpose: Inspire, coach, and develop a high-performing Marketing & Communications team, fostering creativity, collaboration, and accountability.
Key Outcomes
- Achievement of commercial metrics: Revenue Generation Index (RGI), total revenue, Hilton Honors contribution.
- Growth in Weddings, MICE, and social events through targeted storytelling and campaigns.
- Elevated online reputation and guest sentiment across platforms.
- Seamless execution of PR, digital, and creative deliverables with agency partners.
- A culture of innovation and excellence within the Marketing & Communications team.
Why This Role Matters
This is more than a marketing position — it’s about shaping the future of a landmark hotel in one of Asia’s most dynamic markets. You’ll have the platform to create unforgettable guest experiences, drive commercial success, and leave a lasting mark on Singapore’s luxury hospitality scene.
What are we looking for?
A Director of Marketing & Communications serving Hilton Worldwide Brand hotels and vacations is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Bachelor’s degree in Marketing, Communications, Business or related field.
Minimum 3 years in a leadership role within the hospitality industry (hotels/resorts) will be an advantage.
Proven track record of developing and executing successful, result-driven marketing strategies.
Expert knowledge of digital marketing, content marketing, analytics and social media tools.
Exceptional communication, presentation, and interpersonal skills.
Strong team player who collaborates well with stakeholders.
Ability to thrive in a fast-paced, dynamic environment and multi-task.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
