Director, Lifestyle Brand Management
***This role is based at one of our corporate offices in McLean, VA or New York City, NY***
This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for Hilton's Lifestyle Brands! As Director, Lifestyle Brand Management, you will support the team that leads our brands with the steadfast goal of strengthening and growing the Hilton Lifestyle portfolio. On the Lifestyle Brand Management team reporting to the Senior Director Lifestyle Brands Experience, Performance & Strategy, you will help drive brand development, implement key brand performance indicators, priorities, and initiatives and be involved with enterprise-level work streams. You will study data, identify insights, develop recommendations, craft strategies and plans, project manage, and mobilize resources for implementation.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- Partner with Lifestyle Division leadership team and cross-functional teams across Hilton to define and develop Lifestyle brands.
- Manage numerous cross-functional workstreams and third-party agencies to ensure progress of brand initiatives, stakeholder alignment, completion of deliverables and achievement of key milestones.
- Support development of Lifestyle brand strategy and storytelling documents, positioning and identity, brand standards, programming, financial modeling, product and service experience.
- Collaborate with Sr. Director Lifestyle Brands Experience, Performance & Strategy and Brand Management Leaders to develop and implement division and brand-specific strategies in the lifestyle space.
- Oversee performance tracking and analytics on key Lifestyle Brands initiatives, providing updates and context to leadership teams.
- Develop understanding of the independent hotels space and how to create an experiential, lifestyle hotel.
How you will collaborate with others:
- Collaborate with Food & Beverage, Design, Marketing, Communications, HSM, Wellness, Sustainability, Commercial, IT, Legal, Finance and other teams throughout Hilton to execute brand initiatives.
- Partner with Lifestyle Brand Operations and Hilton University teams to develop brand service experience, hotel-facing tools and training.
- Work with partners in EMEA, APAC, and other regions to define regional brand strategy and product and service nuances.
- Work with Hilton Development team to identify deals, pitch Brand to prospective owners, and work with Design, F&B and A&C to ensure the Brand's vision is implemented.
What deliverables you will take ownership of:
- Ongoing project management tracking documents, meetings, and communications outlining status of and progress on brand development.
- Regular executive strategy update documents on brand development progress and workstreams.
- Foundational brand launch materials, internal overviews and owner-facing development documents.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Seven (7) years of professional experience
- Four (4) years of experience translating market research, identifying insights to develop strategies, building business cases, and supporting global brands
- Three (3) years of hospitality experience
- Can travel up to 40-50% (domestic and limited international)
It would be useful if you have:
- Bachelor's degree
- MA/MS Master's degree or MBA
- Two (2) years developing annual plans, narratives, project planning, forecasts, and strategic roadmaps for large enterprises
- Project management/experience and ability to present to executive audiences and owners
- Experience managing external agencies
- Experience creating or working on Lifestyle hotel brands
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program (“Wellthy”), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $110,000-$175,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.