Director, Digital Marketing

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Driving digital revenue growth across Hilton.com and the Hilton Honors app
• Executing and optimizing loyalty enrollment and engagement journeys
• Activating and optimizing co-brand credit card marketing within owned channels
• Delivering targeted, personalized, and optimized content that moves customers from inspiration to booking
• Supporting SEO execution and discoverability across traditional and emerging AI-driven platforms
• Continuously testing, measuring, and optimizing digital experiences using performance analytics and customer insights

How you will collaborate with others:

• You will work closely with Global Media, Regional Marketing, Loyalty, CRM, Commercial Performance, Technology, Analytics, UX, and Design teams to translate strategy into execution. This role requires strong cross-functional partnership within a highly matrixed organization to ensure digital experiences are aligned to guest needs and enterprise business outcomes.

What projects you will take ownership of:

• Executing digital marketing strategies that drive revenue growth across Hilton's owned digital ecosystem
• Delivering loyalty enrollment and engagement initiatives embedded within digital customer journeys
• Leading co-brand credit card marketing execution within Hilton.com and the Hilton Honors app
• Supporting demand capture and discoverability through partnership with SEO, GEO and emerging discovery platforms
• Leading and developing a digital marketing team
• Driving operations across digital tools, platforms, and processes while staying current on digital, content, and personalization trends

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Ten (10) years of experience in digital marketing
• Five (5) years of experience in cross-channel marketing, content marketing, digital experience, or related roles
• Three (3) years of experience managing teams and partnering cross-functionally
• Strong understanding of modern, customer-centric digital marketing, including media, content, CRM, and personalization
• Hybrid work schedule from McLean, VA (3 days per week in office)

It would be useful if you have:

• Experience in hospitality, travel, consumer services, or related industries within large, global consumer brands
• Experience supporting D2C digital businesses, franchise models, or complex enterprise ecosystems
• Deep understanding of digital customer journeys and conversion dynamics
• Experience developing talent and building teams

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.