Director, Americas Marketing Strategy- Luxury

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Manage annual strategic marketing plans for the Luxury category in the Americas region by planning process in partnership with Global Marketing and Americas Commercial teams
• Research the consumer and business needs to define and prioritize objectives then translate them into actionable integrated marketing plans
• Brief the creation of mid and lower-funnel marketing creative to increase top-line revenue, grow market share, build brand loyalty, and influence consumer preference for Hilton Luxury brands in the Americas
• Serve the needs of both brand and business goals by solving gaps in performance, driving analysis, measurement, evaluation for luxury initiatives and opportunities in the region. 
• Deliver and advocate for marketing through insight-driven storytelling of performance and recommendations into program effectiveness garnering support from partners.
• Develop a regional luxury presence that aligns and localizes brand specific goal as outlined by global brand marketing strategy

How you will collaborate with others:

• You will partner with a team of marketing experts to direct plans throughout the season in response to dynamic market conditions, while using data to build momentum and consensus for your ideas.
• You will be the trusted thought and accountability partner to the Hilton Luxury Global Brand Marketing leaders and Commercial Services leadership team
• Collaborate with and influence partners in the matrix and manage up, down, and diagonally across the enterprise, with a focus on Global Marketing, Marketing Centers of Excellence, and Commercial Leadership.

What projects you will take ownership of:

• Develop programs and partnership strategies that align with larger marketing goals
• Differentiate Hilton from competitors in our priority markets.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Ten (10) years marketing experience
• Five (5) years of experience leading teams in a global, matrix company
• Experience with customer-centric (multichannel media, content, social, CRM) AND commercial-focused (traffic, purchase intent, conversion) marketing tactics
• Cross-regional experience (Canada, the US, and Latin America)
• Ability to work a hybrid schedule (3 days per week) from the McLean, VA office

It would be useful if you have:

• Master of Business Administration
• Experience in Luxury marketing for a hospitality company or in a similar segment
• Experience at a franchising company

WHAT IT IS LIKE WORKING FOR HILTON

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.