Conrad Bali - Marketing Manager

What will I be doing?

Key Responsibilities

Public Relations & Media Management

• Develop, plan, and execute domestic and international PR strategies in line with brand and business objectives.
• Manage and champion virtual media platform, including proactive outreach to journalists based on relevant story angles and travel plans to Bali.
• Create and distribute press releases, ensuring consistent brand messaging and strong storytelling.
• Build, maintain, and nurture strong relationships with domestic and international media, freelancers, editors, and content creators.
• Identify, evaluate, and manage media review stays and feature opportunities, ensuring alignment with brand positioning and ROI expectations.
• Oversee media hosting logistics, coordination, and post-stay follow-ups to secure timely coverage.

Content & Regional Coordination

• Track media coverage and follow up on deliverables, including articles, social content, and features.
• Submit media content and reports for owner communications and the regional team, when required, in line with the approved media plan and ROTY requirements.
• Ensure all PR activities and outputs align with brand guidelines and regional communications frameworks.

Marketing Activations & Brand Collaboration

• Plan ahead and coordinate monthly and quarterly marketing activations aligned with the annual Marketing Activation Plan.
• Liaise closely with internal teams (e.g., Spa, Food & Beverage, Rooms, Experiences) to develop compelling, integrated campaigns and ensure coordination with creative team for timely delivery of collateral.
• Collaborate with external partners—including brands, agencies, and collaborators—when required, to enhance campaign reach and impact.
• Support on-property events, launches, and campaigns with strong PR and media amplification.