Cluster Marketing and eCommerce Manager

WELCOME TO A WORLD OF OPPORTUNITIES AT THE WORLD'S #1 BEST WORKPLACE, AWARDED BY GREAT PLACE TO WORK & FORTUNE- No two days or two hotels are the same, but our spirit and passion for hospitality always brings all our teams together to create a culture of inclusiveness, positivity and drive to achieve our common goal. “To share the light and warmth of hospitality”. With amazing training, resources and support from both managers and colleagues, there is always an opportunity to develop and grow. 

Please note this is a hybrid working role with travel to hotels across the UK when needed. 

Please note this role is working 4 days a week (Tuesday to Friday is preferred) 

A WORLD OF REWARDS

• Competitive salary
• Free and healthy meals when on duty
• Grow your Career 
• Personal Development programmes designed to support you at every step of your career
• A chance to make a difference through our Corporate Responsibility programmes – Find out what and how we are doing (https://cr.hilton.com)
• Team Member Travel Program: discounted hotel nights plus 50% off Food and Beverages (subject to individual outlets)
• Team Member Referral Program
• High street discounts: with Perks at Work
• Holiday: 28 days including bank holidays (increasing yearly to up to 33 days)
• Discounted dental and health cover
• Modern and inclusive Team Member’s areas

A Cluster Marketing and e-commerce Manager will play a crucial role in developing and implementing the annual marketing plans, driving key objectives, implementing initiatives and relevant marketing activities relating directly to the cluster hotels while adhering to and amplifying all brand initiatives and standards.

What will I be doing?

As Cluster Marketing and e-commerce Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase hotel and brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Supporting hotels commercial plans to maximise and mitigate as appropriate and ensuring collaboration with relevant stake holders across all areas of the business.
• Support hotels with commercial visits / calls where a marketing and e-commerce presence is appropriate.
• Develop and proactively manage cluster marketing plans.
• Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process.
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the cluster in meeting the hotels revenue targets.
• Leverage key function activity to support Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution
• Oversee the execution of all promotional activities across all available channels, ensuring brand adherence and effectiveness.
• Ensure Commercial and F&D teams receive adequate marketing support, and ensure collateral requirements are met.
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities.
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the correct voice for each segment.
• Develop and manage social media activity for the cluster and support hotel departmental initiatives.  While seeking to grown social media followers to enhance awareness and engagement.
• Identify local partnership opportunities with the commercial team’s and oversee the on-going execution of revenue driving activities.
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Content management across all channels.
• Support the creation of hotel collateral creation with the use of appropriate software while adhere to brand standards in all instances.  Adobe InDesign essential.

Managing Execution

• Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
• Manage execution of marketing projects in line with resources and budget objectives
• Be the marketing representative in the cluster during relevant commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
• Ensure full brand compliance across all marketing initiatives at cluster level
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
• Supporting and management of hotel photo shoots while complying to brand standards
• Conduct regular cluster marketing audits to meet Centre of Excellence audit requirements
• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows.
• Respond quickly and efficiently to all internal and external requests in accordance with the department standards
• Understand and champion Hilton's core values

Building Relationships

• Establish excellent open communication with all operational teams, i.e. GM, CD, GCE, F&B and other department heads throughout the region.
• Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams.
• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing.
• Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions

What are we looking for?

A Cluster Marketing and e-commerce Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• College degree in Marketing or Hotel Management or previous experience in a similar role
• Experience of working in a similar marketing position in the hospitality sector
• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
• Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
• Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
• Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
• Demonstrated ability to interact effectively with various levels of management
• Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.
• Communicate key information effectively to all levels of management using a variety of communication tools
• Proficiency in Microsoft Office and Adobe Design applications, budget management, project and time management
• Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions
• Ability to influence others in key situations whilst maintaining positive relationships
• Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
• Execute calculated risks and pre-determine successful outcome
• Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
• An accomplished multi property representative offering excellent judgement, time management and decision making skills
• Professional approach, clean and well-groomed at all times
• Friendly demeanour, positive and enthusiastic with a motivational attitude
• Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed
• Honesty, integrity and a passion for hard work
• Creatively minded and has a thirst to work in marketing for the hospitality industry
• Demonstrated self-starter with excellent attention to detail
• High energy and the ability to motivate co-workers
• Resourcefulness, customer focused and results oriented
• Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
• Good understanding of Hilton, its core values and management structur

EVERY JOB MAKES THE STAY.

At Hilton, It Matters Where You Stay, but The Stay is only one side of the story.

We know it takes hundreds of jobs to create unforgettable experiences for our guests – and behind every job, there’s an extraordinary person working to make each Stay magical.  That’s why at Hilton, Every Job Makes the Stay.

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