Cluster Marketing and Communications Director

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. 

The Cluster Director of Marketing and Communications for Hilton Sri Lanka is responsible for developing and implementing a comprehensive marketing and communications strategy to drive revenue growth, enhance brand visibility and strengthen market positioning across all Hilton managed properties in Sri Lanka. This leadership role works closely with Commercial, Sales, Revenue and Operations Teams to ensure that all initiatives are aligned with Hilton's global brand standards while effectively responding to local market opportunities and dynamics.

What will I be doing?

As the Cluster Director of Marketing and Communications for Hilton Sri Lanka, you will be responsible for performing the following tasks to the highest standards: 

Strategic Leadership

• Develop and implement comprehensive marketing and communications strategies and activation plans for individual hotels and the cluster, ensuring alignment with Hilton's regional and global objectives, guided by in-depth market knowledge of Sri Lanka and other key and emerging GOB markets.
• Lead the planning and execution of integrated marketing campaigns across digital, social, traditional media, and public relations to enhance brand equity and commercial outcomes.
• Ensure consistency in brand messaging, voice, and visual identity across all guest and customer-facing touchpoints

Commercial and Brand Growth

• Collaborate with commercial and operations teams to drive revenue across rooms, F&B, MICE, Weddings & Social events, wellness, and ancillary services.
• Identify and activate both hotel and cluster-level marketing campaigns, partnerships, and promotions that support business goals and stimulate incremental demand.
• Monitor campaign effectiveness and marketing ROl, continuously refining strategies to enhance performance.

Content Management & Channel Optimization

• Oversee the creation, management, and distribution of high-quality content across all B2C channels including hotel websites, social media, email, and Hilton Honors platforms. 
• Manage presence and content accuracy across Online Travel Agencies (OTAs), Global Distribution Systems (GDS), and other third-party platforms.
• Ensure timely updates of marketing & Sales collateral, room descriptions, imagery, and offers across all channels.
  Lead the planning and execution of professional photo and videography projects for all properties, maintaining a consistent and premium visual brand representation.

Digital and Social Media Marketing

•  Develop and execute digital strategies including SEO/SEM, paid media, CRM campaigns, and performance analytics.
• Lead content strategy and editorial calendars for social media platforms in collaboration with property-level teams and external agencies.
• Manage hotel F&B e-commerce platforms in compliance with Hilton's IT standards and guidelines.

Public Relations and Media Engagement

• Serve as the media spokesperson for Hilton Sri Lanka when required and build strong relationships with media outlets, journalists, and influencers.
• Manage all aspects of public relations, including press releases, crisis communication, media events, and thought leadership initiatives.

Cross-Functional Collaboration

• Represent marketing and communications in business focus meetings, providing strategic insights and aligning marketing efforts with broader commercial objectives.
• Partner with General Managers, Heads of Departments, and Hilton's regional marketing support teams to share best practices and ensure cohesive execution of initiatives.

Team Leadership

• Lead and develop a high-performing cluster marketing team through strategic direction, coaching, and performance management.
  Foster a collaborative and innovative team culture that supports professional growth and operational excellence.
  Budget and Vendor Management
• Prepare and manage the cluster marketing budget, ensuring effective allocation and return on investment.
• Manage relationships and negotiate contracts with external agencies, creative vendors, and media partners to maximize value and quality.