Asst. Digital & Social Media Manager
1. Digital Marketing & Content
• Manage and maintain hotel website content to ensure accuracy, relevance, and alignment with brand standards.
• Implement on-site and off-site SEO improvements (blogs, meta descriptions, image tagging).
• Support email marketing initiatives: assist with database management, campaign setup with approved vendors, and quarterly performance reviews.
• Assist in managing digital display and SEM/PPC campaigns in collaboration with partner agencies.
• Create digital assets for restaurant outlets, spa, and recreation to drive covers and ancillary revenue.
• Coordinate and host influencer stays — including vetting, scheduling, and post-visit follow-up.
2. OTA & E-Commerce
• Monitor, maintain, and update content across all online distribution channels, including OTAs (Agoda, Booking.com, Expedia, MakeMyTrip, Trip.com), B2B bed banks, metasearch platforms, and TripAdvisor, ensuring accuracy, consistency, and alignment with brand standards.
• Ensure all channel listings are up to date with accurate descriptions, room details, and high‑quality imagery that reflect the hotel’s positioning and branding.
• Support e‑commerce activities and OTA management by maintaining and updating the hotel website and third‑party platforms, ensuring content accuracy, SEO compliance, and alignment with commercial objectives.
• Assist in the development, setup, and timely publication of promotional offers across all relevant digital and distribution channels.
• Prepare and analyze weekly and monthly performance reports for OTA channels and digital campaigns, including ROI insights and recommendations for optimization.
3. Social Media Management
• Develop and manage editorial calendars across Facebook, Instagram,LINE and LinkedIn for hotel.
• Lead end-to-end content production including photography, short-form video (Reels), and copywriting in both Thai and English.
• Manage community engagement: monitor comments, DMs, and brand mentions — responding promptly and professionally.
• Plan and execute paid social media campaigns (Meta Business Suite Ads) to drive awareness, engagement, and direct bookings.
• Track, analyze, and report on social media KPIs (reach, engagement, follower growth, conversion) and recommend optimizations.
• Monitor competitor social media activity and adapt strategies to maintain a competitive edge.
• Provide live social media coverage during key hotel activities, F&B events, seasonal promotions, and other needed events.
What are we looking for?
A Social Media Specialist serving Hilton brands is always working on behalf of our Guests and working with other Team Members.
To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
- Excellent communication skills
- High level of IT skills, including Excel, PowerPoint, and Word
- Proactive approach to meeting deadlines and targets
- Excellent organizational and administration skills
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
- Previous experience in a sales role
- Relevant degree, in a sales or business discipline, from an academic institution
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
