Analyst, Influencer Marketing
***This role is based at our corporate office in McLean, VA***
This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Analyst, Influencer Marketing you will support the team in the execution of creator, influencer, and celebrity partnerships that support Hilton’s portfolio. On the Influencer Marketing team reporting to the Manager, Influencer Marketing, you will work on projects including creator identification and evaluation, campaign activation for brand and partner tentpole moments, and the execution of our process across corporate, hotel, agency, and partner teams. This is an opportunity to develop and expand a new, critical function for Hilton and its brands.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- You will support Hilton’s marketing and partner plans as the executional lead for all aspects of influencer activities including partner identification, feedback gathering, and logistics.
- You will evaluate creators while being mindful of Hilton priorities, partner priorities, and external factors (social trends, cultural moments, etc.)
- You will help manage communication across partner, talent, agency, and hotels stakeholders.
- You will lead the production of influencer reports, translating performance against benchmarks into an overall narrative.
How you will collaborate with others:
- You will work and build relationships with internal Hilton teams such as Social, Brand Marketing, Media, Partnerships, and Content to suggest ideas that can reach key audiences and develop content that leans into a creator’s style.
- You will work with our creative agencies to ensure creator strategy is considered as part of larger campaigns and with our influencer agency to execute our activation process.
- You will work with Team Members at our hotels to guide them through the process, ensure they see value, and educate them on influencer marketing best practices.
What projects you will take ownership of:
- Execution of influencer and creator campaigns supporting Hilton brands and several partners.
- Help maintain tracking of all influencer content and stays via Hilton’s project management database.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Experience in influencer marketing, talent management, social or digital.
- Up to date on the latest influencer marketing trends - aware of who the rising creators are, content types that are resonating, and the brands doing it well and why.
- Exposure to social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.).
- Travel up to <10%.
- Hybrid role based in McLean, VA (generally three days in person).
It would be useful if you have:
- BA/BS Bachelor’s Degree
- Two (2) years of experience in influencer marketing
- Two (2) years of experience in social media management, social listening, and social analytics tools
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.